ZEISS Promotes Barton Dobbs to Director of Sales

Barton Dobbs
Barton Dobbs
Carl Zeiss Sports Optics
Carl Zeiss Sports Optics

NORTH CHESTERFIELD, VA., – -(Ammoland.com)-  Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics, is pleased to announce that effective January 30, 2017, Barton Dobbs has been promoted to the position of Director of Sales – Sports Optics Division.

In this position Barton will assume a more visible and active role in the development and deployment of the sales strategy. He will also be directly responsible for managing the relationships of our highest profile customers within North America. Dobb’s will report directly to the Vice President – Sports Optics, Carl Zeiss SBE, LLC.

“Barton has really stepped up during what was a pretty challenging 2016 season. There’s nothing he won’t take on, especially if it’s for the greater good of our dealer base and our overall brand. I really can’t say enough about what he brings to our organization and I’m excited to watch him step into this opportunity,” Stated Tom Andrews, Vice President – Sports Optics, Carl Zeiss SBE, LLC.

Prior to the promotion Dobb’s was responsible for sales and territory management for ZEISS Sports Optics in the West, Midwest, Northeast US as well as Canada. Dobb’s also managed Key Account development including five leading internet retailers; Management of 35 independent sales representatives; Coordination of special projects with industry-leading rifle manufacturers and conservation groups like Safari Club International, Rocky Mountain Elk Foundation, and the NRA.


ZEISS is an international technology group in the fields of optics and optoelectronics. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.


In fiscal year 2015/16 the company generated revenue approximating €4.8 billion with around 25,433 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Additional information is available www.zeiss.com


Consumer Optics

The Consumer Optics business group combines the company’s business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology.  It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2015/16 the segment generated revenue of €1.007 billion with around 9,100 emp

Notify of
Inline Feedbacks
View all comments