Cabela’s, Bringing The Outdoors To You

Note: This article was originally posted on NRA Blog:

USA -( The outdoors is a place of peace, serenity and reflection. Many navigate to the wilderness to get away, to really dig deep into oneself to find inner joy from a natural phenomenon. Most only dream that someday the one thing they rely on for peace could take over their way of life.

One man was fortunate enough to take his passion for the outdoors and mold it into a life-long career. Jeff Hartwig is one of two Theme Design Managers behind the magic in every Cabela’s across the county, he brings the outdoors inside for all to admire.

Jeff is connected to the outdoors not only in his spare time but also in his career. Being a Theme Design Manager with Cabela’s for the past 10 years may seem like an arduous task, but he makes it look simple.

“We put the icing on the cake, the eye candy,” he explained. “We try to create a shopping experience that keeps bringing people back, an experience people will want to bring their relatives to come and see.”

At first glance you would never assume that Jeff got his start in the design industry through high end fashion, but he did.

“I started off fresh out of high school doing visual merchandising in high end department stores,” said Jeff, “But I've always been connected to the outdoors and I worked with a lot of people with no interest in the outdoors.”

His life took a turn for the better when an outdoor store stumbled upon him. They needed someone who understood the retail industry and the outdoors equally; having the best of both skill sets, Jeff was perfect for the job.

Read the rest of this article on NRA Blog!

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