GENESEO, IL –-(Ammoland.com)- CEO Dennis Reese announces the appointment of Steve McKelvain as President of Springfield Armory beginning April 1, 2017.
McKelvain joins Springfield Armory from the Beretta Group where he served as Benelli USA’s Vice President for fourteen years. Most recently, he was Chief Global Marketing Officer for Beretta’s Optics division since 2013 where he executed the rebrand for Burris Optics, and led the integration of acquired electro-optics companies under the Steiner eOptics division and Steiner brand.
McKelvain brings a track record of listening to, and understanding the customer; building brands with innovative marketing strategies, new product development and communications that resonate with the end user.
Springfield Armory Chief Executive Officer, Dennis Reese says, “I am delighted to have a person as qualified as Steve work alongside me. He will be a great asset in leading our management team towards achieving our long-term objectives and vision for the future.”
“The Reese family,” said McKelvain, “has built an incredible legacy in Springfield Armory and I am extremely enthusiastic about the opportunity to help Denny continue to build that legacy. Springfield has an outstanding line of products and that comes from having a great team and culture within the organization. I am very excited to become a part of it.”
About Springfield Armory
“The First Name in American Firearms,” Springfield Armory was founded in 1777, when George Washington ordered the creation of an armory to store ammunition and gun carriages during the American Revolution. In 1794, the armory began to manufacture muskets and spent the next 150 years supplying firearms for every major American conflict. The original armory closed in 1968. In 1974, the Reese family took ownership of the Springfield Armory name and began making the M1A rifle. Today, Springfield Armory develops many products loyal to the company’s heritage, like the 1911 pistol, while ensuring its future with innovative products, including the XD, XD Mod.2, XD(M) and XD-S polymer pistols and now the new SAINT AR-15 rifle.