New ELEY Ammunition Lot Analyzer to be Announced at NRA

Eley New Website
Eley’s Website


USA -( NRA Annual Meeting attendees will be the first to get a sneak peak of what the new ELEY lot analyzer will look like.

With the ELEY lot analyzer a customer will be able to see the performance of the lot of ammunition they are currently using or about to purchase by simply typing in the lot number on the ELEY ammunition website.

Eventually, a lot number won’t need to be typed in, a customer will be able to scan a QR code and instantly see the performance of that particular lot of ammunition.

“At ELEY we want our customers to know they are getting what the pay for; by providing information about a particular lot of ammunition the customer can trust that they will be purchasing and shooting the best .22LR ammo,” stated Mike Corkish, Director of Sales of North America. “We are determined to provide the most accurate and best performing .22LR and this gives our customer more information to make the right choice when purchasing.”

The ELEY lot analyzer will be rolled out nationwide in May, however, if you are attending the NRA Annual Meeting this weekend you can have a preview of what information you can receive and how it will be presented.

See the ELEY lot analyzer live at the company’s booth, number 4254, throughout the weekend. Exhibit hours are 9 a.m. to 6 p.m. on Friday and Saturday, and 10 a.m. to 5 p.m. on Sunday.

Check out their website for an inside look on all things Eley and follow us on Facebook for daily interaction.


About ELEY Ammunition:

ELEY ammunition is a British management owned company that has been producing ammunition since 1828. ELEY has been the choice .22LR ammunition for more Olympic medalists than all other .22LR manufacturers combined, making ELEY recognized as the manufacturer of the most consistently accurate .22LR ammunition in the world. Innovation and continuous product development separate ELEY from its competitors. ELEY have always been at the forefront of the ammunition industry, pushing technological boundaries which have resulted in patented new methodologies and techniques.