Outdoor Sportsman Group’s Bill Osborn Promoted to Executive VP

Bill Osborn
Bill Osborn

Outdoor Sportsman Group

DENVER, Colo. -(Ammoland.com)- Outdoor Sportsman Group (OSG) announces the promotion of Bill Osborn to Executive Vice President of Networks Group. Previously, Osborn served as the Senior Vice President of Marketing and joined the company in July 2013.

The announcement was made today by CEO and President of Outdoor Sportsman Group Networks, Jim Liberatore.

Osborn is a cable industry veteran with more than two decades of marketing and operations experience with an emphasis on network launches and rebrands. In his new role, Osborn will manage day-to-day operations, marketing, programming and research. In addition, Osborn will oversee the launch and day-to-day operations of another soon-to-be-announced marketing entity for Outdoor Sportsman Group.

“As our group continues to grow and find new business opportunities domestically and globally, we are fortunate to have someone with Bill’s experience to step up and shoulder some of the increasing load,” expressed Liberatore.

Before joining Outdoor Sportsman Group, Osborn worked directly for media pioneer Mark Cuban as Senior Vice President at AXS TV (formerly HDNet), where he headed marketing, on-air promotion, affiliate and ad sales marketing, branding, strategy and research.

He also was part of the team that developed Magnolia Pictures’ movies on-demand marketing platform, featuring the revolutionary distribution of feature films on-demand before premiering in theaters.

Osborn’s other professional experiences include service as Senior Vice President of Marketing for Fox Sports Media Group’s SPEED Channel, where he headed marketing, on-air promotion, public relations, licensing and merchandising.

Osborn played a key role in the successful launch of one of the nation’s largest cable television sports networks – Fox Sports Net – as well as help in development of Prime Sports, the Health Network, NewSport and Prime Sports Radio.

Osborn is a graduate of Southern Methodist University. He resides in Denver, CO with his wife and son.


About Outdoor Sportsman Group:

Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as MOTV, the world’s leading outdoor television content platform. The Group also consists of numerous established integrated media assets: 15 outdoor magazines including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm.