WEST POINT, MS – Mossy Oak and B.A.S.S. have formed a partnership, which names Mossy Oak as the Official Pattern of B.A.S.S. The marriage of the fishing and hunting worlds through these two well-known outdoor brands comes in conjunction with the launch of Mossy Oak Elements, a line of patterns that offers designs specific to the angling community as well as hunters.
“As Mossy Oak expands into the fishing market with the launch of our new fishing lifestyle pattern, Elements, we knew we had to partner with a leader in that industry. B.A.S.S. was top of mind,” said Chris Paradise, Chief Sales Officer for Mossy Oak. “Bass fishing is immensely popular and B.A.S.S. is the clear leader in that space with a massive reach. Combining two iconic brands, the best lifestyle pattern in Mossy Oak Elements and a long list of leading manufacturers, we are going to make waves in the outdoor industry.”
Bruce Akin, B.A.S.S. CEO, applauded Mossy Oak’s entry into the bass fishing arena.
“Bass fishing is a large and lucrative market, and we are excited about helping Mossy Oak reach that market,” Akin said. “Our 500,000 B.A.S.S. members and the 4.4 million readers of Bassmaster Magazine are loyal to companies that invest in the sport. They appreciate innovative and quality products, and I know they will be eager to try out the new Elements pattern.”
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Celebrating 50 years in 2018, B.A.S.S. has been dedicated to enhancing the sport of bass fishing by advocating for access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Celebrating 30 years in 2016, Mossy Oak is a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties. Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.
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