Phoenix, AZ –-(Ammoland.com)- Riton’s new site, www.RitonUSA.com, was developed by Arizona based Primer Strategy with a focus on translating the Riton brand to the digital world. A new kind of optics company for a new kind of shooter. Backed by The Riton Promise and offering the best rifle scopes, binoculars, and red dot sights for outdoor, hunting and shooting adventures with an unlimited lifetime warranty on every product, Riton always puts customers first.
Riton’s customer centric model and no holds brand focuses on getting customers off the keyboard and behind the trigger. The new site was created with an improved user experience, easy ecommerce and an updated look to help drive the brand forward as an innovative optics leader.
The sites easy to use navigation and clear product descriptions allow customers of all skill levels from newbies to competitive shooters to easily get the information they need to make an optics purchasing decision. Fitting with The Riton Promise, throughout the site there are multiple contacts points. From questions about their superior optics to the unlimited lifetime warranty, the new site make the Riton team readily available via phone, email or social.
“This new site encompasses what we do here at Riton, pursue precision,” said Carrie Speth, Chief Operations Officer. “We are excited to give our great customers an easy buying experience that provides product information on our great optics line”. Riton is excited to launch this new site and share their absolute passion for great optics with customers.
Riton USA is an American veteran-owned and operated optics company focusing on the customers needs. Born in the heart of the Wild West, Riton offers the highest quality optics at the most competitive prices matched with incredible customer service. Dedicated to the pursuit of precision. Using only the best materials and most innovative technology, Riton has created an unrivaled line of optics that deliver on performance and value. From offering the best rifle scopes, binoculars, and red dot sights for outdoor, hunting and shooting adventures to providing an unlimited lifetime warranty on every product, Riton always puts customers first.
Primer is a strategy firm specializing in the development of strategic content, technology and activation initiatives for top brands in the gun industry. A diverse group of branding, strategy and digital professionals, we create successful advertising campaigns and marketing plans to focus on the big picture. Guiding clients through the complex world of marketing and branding we develop thought provoking and unique websites and campaigns that target the right message, to the right audience at the right time.