Steven Rosenbaum of Waywire Enterprise Attacks Paying Customer in OP-Ed WTF?

Warning to other Waywire Enterprise customers Steven Rosenbaum could target you next.

Steven Rosenbaum of Waywire Enterprise
Steven Rosenbaum of Waywire Enterprise
John Crump
John Crump

U.S.A.-( What lengths will the anti-freedom, gun grabbing, liberty hating crowd go to in order smear their people who don’t share their draconian views on guns? What libelous slander will they use? Here at AmmoLand News, we found out for ourselves how dishonest they can be, while taking our money.

Steven Rosenbaum, who was the CEO of, has decided to write a hit piece over at MediaPost, about AmmoLand News, a paying customer of Magnify’s parent co – Waywire Enterprise. The problem? AmmoLand News is too pro-gun!

Using libelous statements Rosenbaum tries to tie AmmoLand News to the killer, Stephen Paddock and the tragedy of the mass killing in Las Vegas at a country music concert. But before we get into the real claim lets, take a look at who Steven Rosenbaum is.

Rosenbaum is a constant self-promoter. All you have to do is look at his Wikipedia page that he edits himself or has “someone close to him” edited. This accusation is according to Wikipedia. (see image below)

Then I looked at the number of bots that follow his Twitter account, and I realized that 46% of Steven Rosenbaum’s Twitter followers are not real, He must be paying for them in an effort to prop up his delusions of grandeur and self-importance. So we can’t take everything he says at face value because he might be using his most recent article and the deaths of nearly 60 people for another selfish self-promotion.

Steven Rosenbaum of Waywire Enterprise Twiiter Audit
Steven Rosenbaum of Waywire Enterprise Twitter Audit

AmmoLand News used a company called (now Waywire Enterprise where Rosenbaum is “Curator and Chief”) for video curation. According to Rosenbaum he remembers having reservations about dealing with AmmoLand News when they were brought on as a client, but he “went with it“. At this point, he promotes a documentary he made promoting gun control.

Nothing says caring about the victims in Vegas than dropping a link to the trailer for your anti-gun documentary then going on about how you support an anti-gun group.

Next, Rosenbaum wonders if he should have let AmmoLand News use his service to “sell ammunition”. He says this bothers him. At the time Rosenbaum did nothing because of his claim that his high school son, who wrote a “bullet control” article, was bullied by those evil gun owners. He doesn’t go into who these bullies were or how they bullied his son. Just take his word for it.

I am happy to put Steven’s mind at ease about empowering an ammunition company because AmmoLand News does NOT sell anything, including ammunition.

Steven said he had seen the AmmoLand News website, so I am sure he knows that fact. It is almost comical because Rosenbaum gave a talk about fake news in the past. After reading this article, I am sure he could teach a class on creating a phony narrative.

Not only was Rosenbaum concerned that his company helped AmmoLand News. Rosenbaum implies that Stephen Paddock might have purchased his ammunition from AmmoLand News. He says “I’ll never know“. Yes, you will, Steven! Once again this purchase of ammo is impossible since AmmoLand News does not sell ammo. AmmoLand News is just a name. Just like Woman’s World doesn’t sell Women.

Rosenbaum says he opened up his web browser and headed over to AmmoLand News “after many years”. This action brings up the question if he went to AmmoLand News (I am sure he did) then how did he miss the fact that AmmoLand News doesn’t sell ammunition? Did Steven just imagine ammo was being sold to mass murders on the site? Did he only make it up to write a self-promoting opinion piece? I guess “I’ll never know“.

Steven Rosenbaum of Waywire Enterprise edits his own WikipediA page...LOL
Steven Rosenbaum of Waywire Enterprise edits his own Wikipedia page…LOL

To his horror, Steven Rosenbaum brings up the fact that he saw pro-gun articles on the site about guns. He talks about how he was shocked to see AmmoLand News defends gun owners rights without “equivocation”. Somehow a gun website being pro-gun and protecting the rights of its audience is a surprise to him.

Rosenbaum talks about our reporting on legislation to ban bump stocks. He talks about how the bill that was being introduced to Congress was ridiculed by the writer (could be me) on the site. Once again, Stevie, AmmoLand News is a pro-gun news website. He shows he doesn’t understand firearms when he says that bump stocks turn semi-automatic guns into fully automatic weapons.

Steven Rosenbaum Reckless Fake News Maker & Liar

The most disturbing thing Rosenbaum claims is that AmmoLand News could have turned Stephen Paddock from a sportsman into a mass murderer. This exact rhetoric is why gun rights advocates do not want to have an “honest” conversation on gun control with gun control advocates. When one side is accusing you of turning someone into a murdering psychopath why would you want to talk to them?

He ends the commentary by linking to the Bloomberg backed group, Every Town For Gun Control and the Brady Campaign. He then urges other businesses to stop doing business with any company that has anything to do with guns. Rosenbaum somehow believes this will make everyone safer even though there are mountains of data that says otherwise.

Waywire Enterprise
Waywire Enterprise

Now here is where the hypocrisy comes into the story. I looked into Steven Rosenbaum business that he founded and is currently “Curator In Chief.” Guess who else Waywire Enterprise has as clients. They aren’t just firearms blogs. These sites have a retail element to them that really do sell ammunition. I think it is Rosenbaum that needs to check his portfolio because he is still doing business with gun websites, the hypocrite.

I am not going to name these sites (one is on the front of their webpage being touted by the company as a client) because I don’t want to cause them grief, but I am sure Rosenbaum knows which sites I am talking about when it comes to guns. It seems that Rosenbaum’s morals stop at his wallet.

Maybe these website customers should stop doing business with Rosenbaum and Waywire Enterprise, or be very careful with what they say and what values they believe, or face unwarranted attacks on their businesses?


About John Crump

John is an NRA instructor and a constitutional activist. He is the former CEO of Veritas Firearms, LLC and is the co-host of The Patriot-News Podcast which can be found at John has written extensively on the patriot movement including 3%’ers, Oath Keepers, and Militias. In addition to the Patriot movement, John has written about firearms, interviewed people of all walks of life, and on the Constitution. John lives in Northern Virginia with his wife and sons and is currently working on a book on the history of the patriot movement and can be followed on Twitter at @crumpyss or at


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Robert Thomas

So, will Ammoland fire Rosendouche and find another vendor?

F Riehl, Editor in Chief

Way ahead of you on that. We told them GFYS.


Being nominally of the Jewish faith, aside from having been bar-mitzvahed, I’m less than observant, and having been involved in the shooting sports, competition shooting as opposed to hunting, with rifles, handguns and shotguns for many years, when I come upon Putzes, that’s a Yiddish expression referring to the male organ, like Rosenbaum, I’m given to sitting down and scratching my head, differences of opinion aside, at the Chutzpah, Nother Yiddish expression referring to nerve or Gaul of some people. Differences of opinion are one thing, and are to be expected, but flat out lying strikes me as rather less… Read more »

Wild Bill

@It was all my fault! I was reading the bas ackward ranting of some paid troll that Ammoland had given equal time to, and Paddock, Schumer, Soros, and NORAD picked up my negative waves. Luckily Cheyenne Mountain is commanded by cooler heads, but Schumer, Soros, and especially Paddock all flipped out. I will try to be more careful in the future.

Wild Bill

Ooops! Delete the @ symbol, please.

Wild Bill

Oh, and I meant to write, had graciously given equal time to…


I worked for a short time for Steve Rosenbaum and I can tell you he knew exactly who you were and didn’t have a problem with it at ALL.


Anti-American, doing what they want to do, not what they are supposed to be doing. Once they unravel what is left, then where will they go? They truly are setting themselves up for a mighty fall.


Just another looney, leftist swimming in his own misguided world. Ammoland must have p!ssed him off for him the take them on while leaving other pro gun and ammo groups alone. Another looser.

joe Vincent

Weinstein, Rosenbaum, Emanuel, Bloomberg, Feinstein, what did you expect ?


Joe, you forgot to add Schumer to that list.