FLIPPIN, Ark. -(Ammoland.com)- Boat buyers and enthusiasts of the legendary Ranger brand now have an all-new website with easy navigation of products, images, special offers, informative videos and a new build-and-price tool for customers to design their own personalized dream rig.
The new website has been optimized for mobile devices with an efficient, intuitive design and interface.
“With more and more consumers visiting our website via a mobile device, we now offer a greater online experience with streamlined navigation and the addition of new features and upfront pricing,” said Matt Raynor, director of Marketing. “The new site also brings all Ranger product segments into one easy-to-use platform, giving us the ability to reach fiberglass, aluminum and pontoon boat buyers with one URL.”
Highlighting the new site, a detailed and innovative build-and-price tool allows visitors to virtually craft their dream rig with a wide variety of options, outboards, color packages, accessories and upgrades to create a custom boat. When complete, users can easily submit the virtual build to their nearest dealer to have the boat outfitted to their specifications.
For buyers who already know which Ranger they want, the “find a dealer” feature allows them to locate the nearest Ranger dealer for a hands-on look at the latest offerings.
Requests for a free catalog can also be made on the new website, along with access to information on Ranger’s legendary heritage, warranty coverage, genuine parts and accessories and acclaimed Five Star Advantage.
Current Ranger owners will also find new, valuable content on a Ranger Cup-specific microsite, www.rangercup.com. As the official online home for Ranger Cup information, this microsite includes insight and reviews from pro anglers and their experiences with the industry-leading contingency program.
Rangercup.com will also feature up-to-date rules and requirements, sign-up forms, tournament and payout listings, current standings and information about Ranger’s collegiate contingency program, Ranger Cup University.
Celebrating its 50th Anniversary in 2018, the beginnings of Ranger Boats can be traced to 1968 with founders Forrest and Nina Wood. After building the original six boats in what is now the City Hall in downtown Flippin, Ark., the business grew quickly and soon became a household name among fishermen across the country. In the half-century since then, Ranger has pioneered many innovations that are now industry standards.
Early on, Ranger led the way to new U.S. Coast Guard flotation standards with the use of additional safety foam flotation material. Ranger also patented the aerated livewell to keep fish alive for release following a tournament. Since the invention of the aerated livewell, catch and release has been one of the fishing industry’s most obvious and successful conservation efforts.
During the mid-1970’s, Ranger expanded its reach and began building boats for walleye, salmon, and musky anglers. The Ranger Fisherman series came into an arena traditionally dominated by aluminum boats and has become the boat of choice among knowledgeable big-water anglers. Rounding out Ranger’s stable is a premium line of saltwater flats, bay and intracoastal boats that share the same heritage and quality as the company’s freshwater boats.
Today, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water, with acclaimed models and series in the bass, multi-species, fish ‘n’ play, saltwater, waterfowl utility and pontoon boat segments.
About Ranger Boats:
Headquartered in Flippin, Ark., Ranger Boats is the nation’s premier manufacturer of legendary fiberglass and aluminum fishing boats, with acclaimed models and series in the bass, multi-species, fish ‘n play, saltwater, waterfowl utility and pontoon boat segments. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water.
For more information, go to their website.