Speer Launches New Website Full of Multi-Device Enhancements

Speer Launches New Website with Full of Multi-Device Enhancements
Speer Launches New Website with Full of Multi-Device Enhancements

Speer Ammunition

LEWISTON, Idaho -(Ammoland.com)- Speer is pleased to announce the launch of its new website, www.speer-ammo.com.

The totally redesigned site offers a wealth of information on the brand’s proven lineup of loaded ammunition and component bullets, plus a complete library of reloading data, all in a user-friendly format optimized for easy navigation with any device.

The new site lets visitors search by product number or filter by usage and attributes. This allows quick access to comprehensive details on each of Speer’s 238 SKUs, including its legendary lineup of Gold Dot ammunition, the No. 1 choice of law enforcement. Enhanced product detail pages include product and packaging images as additional context.

Sections geared to reloading, protection and training, and law enforcement further speed the search for load data, performance specifications and more.

The dynamic and extremely detailed reloading section lets consumers choose their cartridge and easily filter by attributes such as bullet weight and charge to find the exact recipe to produce the performance they desire.

Reloaders will also appreciate the extensive education section, which includes a glossary of terms, step-by-step guide to getting started, and an expanded FAQ section.

Speer-ammo.com Highlights:

  • User-friendly design optimized for easy navigation with all devices
  • Detailed product data on each of Speer’s 238 SKUs
  • Search by product number or filter by use and attributes
  • Complete library of reloading data and recipes
  • Special section devoted to safety information
  • Speer Gear store with Speer-branded attire
  • Links to informative YouTube product videos

Speer is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on Speer, go to their website.

Speer’s reputation for making the world's finest component bullets and loaded ammunition goes all the way back to 1943. That’s when Vernon Speer started building bullets because reloaders couldn't get the components they needed from ammo companies during World War II.

Although he initially focused on hunting rifle bullets, he also built the first mass-produced jacketed handgun bullets for hunting and law enforcement.

In the 1960s, he put some of those bullets into loaded ammunition in the now-famous Lawman line. And today, Speer Gold Dot is the most trusted duty ammunition for law enforcement. We offer the same loads to civilians for personal protection that’s simply beyond compare.

We still manufacture our products in the small city of Lewiston, Idaho. The original product lines have been expanded and new ones added.

But through the changes, our formula for success has been constant: Determination, self-reliance and independence that show in all of our ammunition and components.

About Vista Outdoor Inc.:

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, and Europe. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

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James Brigham (Bigg) Bunyon
James Brigham (Bigg) Bunyon
2 years ago

How much did they permanently lower prices? A pretty website … oh look a squirrel … is a nice distraction, but unless they’ve lowered their prices it’s just another fluff enhanced computer screen with active subliminal messaging.