Odor Management to aid hunters and industry influencers in their mission to “Be Alive”
MUSKEGON, MI –-(Ammoland.com)- For Midland, Michigan brothers Chris and Casey Keefer, “Be Alive” is more than a motto or hashtag; it’s the way they choose to live. The mantra serves to remind them – and their significant followers – that life’s trials are to be embraced,
The Keefer’s passions for the outdoors sprouted from their Pennsylvania upbringing and manifested further from their early professional careers as hunting guides in wild places like Saskatchewan and New Zealand. Later, the brothers pioneered a fresh approach to outdoor television, which focused on the nuances of the complete hunting and wilderness experiences, not just the catch or the kill.
“We love telling compelling stories; that's our thing,” says Chris. It’s those stories – and their unique ability to tell them – that have propelled the Keefer brothers’ popularity and further endeared them to fans.
ScentLok, the Michigan company that pioneered the odor-control hunting apparel category 26 years ago and has worked tirelessly to innovate new products that help hunters get closer to game ever since, is pleased to announce a new partnership with Chris and Casey Keefer. ScentLok will provide support for Chris and Casey’s popular Rival Wild production on Sportsman Channel, while putting the brothers’ considerable influence and storytelling abilities to work for the ScentLok and OZ Complete Odor Management lines of products as Pro Ambassadors.
“Chris and Casey Keefer are as real as it gets,” says ScentLok VP Marketing, Nick Andrews. “There’s a quest for personal growth in everything they do that comes across as what it really is… genuine and legitimate. We have collaborated for years with the Keefer’s and their Hatch Marketing Group, and this is another extension of that though process. Our OZ products are hardworking, genuine and help hunters to enjoy more and experience more in the field. We’re excited to be working with Chris and Casey to support our mutual goals.”
The Keefer brothers agree.
“It can be difficult for consumers to decipher between real game changing technology and the me too products,” Casey says. “Take one look at the ScentLok Seven and it’s easy to understand why the entire team at ScentLok has such a long track record of changing the game when it comes to odor control and management…they understand the entire process. They’ve clearly separated themselves from the rest with their activated carbon technology, and they’re doing it again with OZ,” Casey continues. “Whether I’m in the back country for a month at a time, or chasing whitetails here in Michigan, the ScentLok OZ line of active odor destroyers always help tip the odds in my favor.”
Follow Chris and Casey Keefer on Facebook, Twitter and Instagram at @KeeferBrothers, and visit their website: keeferbros.com.
Learn more about the all-new OZ Active Odor Destroying Products from ScentLok here.
ABOUT NEXUS OUTDOORS
Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok®, OZ®, ScentBlocker®, Scent Shield®, Whitewater Outdoors® and Tree Spider® brands. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy technology and Trinity technology, which provide superior success in the field. ScentLok and Scentblocker are pioneers in the hunting industry, which many credit with creating a market based on the elimination of odors to get closer to big game.