AOB Outdoor Products Names Mark Reasoner VP Sales for Hunting & Shooting Accs

Mark Reasoner
Mark Reasoner

COLUMBIA, Missouri – -( AOB Outdoor Products & Accessories, a division of American Outdoor Brands Corporation and an industry-leading provider of hunting, shooting, reloading, gunsmithing, gun cleaning supplies, specialty tools, survival products, and cutlery, today announced that Mark Reasoner has joined the company as Vice President of Sales for Hunting & Shooting Accessories.

Previously, Reasoner served as Executive Vice President of Sales & Marketing for Drake Waterfowl, a manufacturer, and distributor of high-quality duck hunting gear, clothing and equipment. Prior to Drake Waterfowl, he was Senior Vice President and General Manager for Pure Fishing’s North American commercial business, a role in which he oversaw some of the industry’s premier fishing brands, including Shakespeare, Berkley, Abu Garcia, and Penn, among others.

Brian Murphy, President of AOB Outdoor Products & Accessories, said, “We’re excited to have Mark join our entrepreneurial team to help expand our hunting and shooting accessory brand portfolio. His strong and longstanding relationships with retailers and distributors in the industry, combined with his experience representing a large variety of respected brands, will complement our focus on new product development and will further strengthen our brands with the consumer.”

In his new role, Reasoner will be responsible for overseeing sales for 10 brands in the company’s Hunting & Shooting Accessories portfolio, including: Caldwell (precision shooting supplies, such as shooting rests); Tipton (gun cleaning supplies); Wheeler (gunsmithing tools); Frankford Arsenal (reloading tools and equipment); BOG (field hunting accessories, such as bipods and tripods); Hooyman (hunting preparation, including tree saws); Lockdown (firearm storage solutions); Smith & Wesson and M&P Accessories; and Thompson/Center Accessories.

Reasoner said, “It’s truly an honor to join the AOB team. In addition to working with a group of dedicated outdoor enthusiasts, I will have the opportunity to help grow some of the most well-known and highly regarded brand names in the hunting and shooting industry. I’m eager to begin implementing new product activation strategies alongside our product and marketing teams to drive significant excitement and growth for our retail partners.”

Reasoner received his Master’s in Business Administration from Webster University.

American Outdoor Brands CorporationAbout AOB Outdoor Products & Accessories

AOB Outdoor Products & Accessories is the industry leading provider of hunting, shooting, reloading, gunsmithing, gun cleaning supplies, specialty tools, survival products, and cutlery. We produce innovative, top quality products under Caldwell® Shooting Supplies; Wheeler® Engineering; Tipton® Gun Cleaning Supplies; Frankford Arsenal® Reloading Tools; Lockdown® Vault Accessories; Hooyman® Premium Tree Saws; Smith & Wesson® Accessories; M&P® Accessories; Thompson/Center Arms™ Accessories; Schrade®, Old Timer®, and Uncle Henry® knives and specialty tools; Imperial® knives; Bubba Blade® knives; and UST® survival and camping equipment. For more information about the company’s products, visit

1 Comment
Inline Feedbacks
View all comments
Don Razskazoff
Don Razskazoff
3 years ago

Congratulations…..being an honest person, I must admit that this announcement does not impress or impact me as much as that slab crappie does. I sure wish the location of the company, and more specifically, the Lake would have been mentioned in the story.