Levi Campaign Should Test Gun Owner Resolve for Taking Business Elsewhere

Who has had enough of sanctimonious “progressive” companies undermining their rights? (Levi Strauss & Co./Twitter)

U.S.A. –(Ammoland.com)- “Levi Strauss & Co. is stepping up our support for gun violence prevention,” CEO Chip Bergh stated in a Tuesday opinion piece for Fortune. “So today, on top of our previous actions, Levi Strauss & Co. is lending its support for gun violence prevention in three new areas.”

Those areas include:

  • Establishing a “Safer Tomorrow Fund” to finance anti-gun “nonprofits and youth activists.”
  • Partnering with Michael Bloomberg “to form Everytown Business Leaders for Gun Safety.”
  • Matching employee contributions to gun-grab groups aligned with the fund and providing them with five hours per month paid time off to “volunteer … to include political activism.”

In other words, Levi Strauss intends to enable further Hogglike behavior, to lay down more Astroturf and to empower more “progressive” politicians to enact edicts further eviscerating the right to keep and bear arms.

“I’m not here to suggest we repeal the Second Amendment or to suggest that gun owners aren’t responsible,” Bergh weasel-worded. “In fact, as a former U.S. Army officer, I took a solemn oath to support and defend the Constitution of the United States. But as retired four-star general Michael Hayden once said, ‘There are some weapons out there that frankly nobody should have access to. And actually, there are some people out there who should never have access to any weapons.’”

Bergh is right on one count: there are people who can’t be trusted with a gun. Those people should be called “prisoners” or “inmates” after full due process has proven them ineligible to be trusted without a custodian.

As for the rest of his disingenuous prattle, he, Hayden and  Gungrabby Gabby’s Benedict Arnold Brigade are spitting on that oath. The Founders intended a militia of the whole people to keep and bear “every terrible implement of the soldier,” and no amount of “progressive” rationalization (that is, lies) will ever change that demonstrable truth.

It’s hardly the first time Levi Strauss & Co. has shown its hostility to the Second Amendment. A couple years back this column detailed some of the ways it has disparaged gun owner rights and pushed a “progressive” agenda over time.

Bergh is evidently confident his bottom line won’t suffer despite Americans having plenty of other brands to choose from that are not working against their interests. Perhaps “expand[ing] into untapped markets including Russia, China and India,” prioritizing an increase in sales to women and ingratiating himself with “progressive” millennials has convinced Bergh that “heritage Americans” are expendable customers.

In any case, why any gun owner who values the right to keep and bear arms would patronize Levi Strauss is a fair question to ask. Why would anyone give aid and comfort to an enemy that has consistently gone out of its way to initiate hostilities, to alienate and to criminalize them?

We’ll see in coming months if Bergh’s strategy yields targeted profits, and likewise if other companies joining his Bloomberg business collaborators skate without repercussions. One other thing to watch: The mayor’s coalition became a joke with all the corrupt members that couldn’t seem to stay out of jail. It will be instructive keeping an eye on the “ Everytown Business Leaders” to see who among them will be first and then next to make the wrong kind of headlines.


About David Codrea:David Codrea

David Codrea is the winner of multiple journalist awards for investigating / defending the RKBA and a long-time gun owner rights advocate who defiantly challenges the folly of citizen disarmament.

In addition to being a field editor/columnist at GUNS Magazine and associate editor for Oath Keepers, he blogs at “The War on Guns: Notes from the Resistance,” and posts on Twitter: @dcodrea and Facebook.

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Skip McCormick

Suggest ee all contact Levi and let them know what we think. Be a mistake NOT to. Boycott levi!!! Buy LEE!

Alan

Sent a note yesterday, simple, polite and to the point. I said that, resulting from their cations, there were 4 chances of patronage. FAt, Slim, Little and No. Their email form indicated that a response could be expected.when and if it arrives, not holding my breath waiting, I will post it if any interest is exhibited.

JungleCogs

Bye-bye, Levi.

Mike Ross

Levi’s has been anti-gun for years, I quit buying them a long time ago. I had worn Levi’s since grade school, but never again. Wranglers are fine, and a lot less expensive!

The other Jim

@Walter…Texas Jeans….went to the site, they look pretty good. Even have a big watch pocket. What stores sell them?

Mott

Let’s see, There is Wal-Mart, Dick’s,Nike! and now Levi that I will not be doing business with. Did I miss any?

That Farmer again
Walter

I highly recommend Texas Jeans. $30 and made in the USA.

Mark Steele

Found out they sponsored an anti-gun rally in california 20 + years ago. Haven’t bought anything from levi’s since.

Briley

This isn’t new. Levi has supported anti-2A movements for at least 20 years and maybe more. I haven’t bought their jeans since their first attack on firearms and patriots back then. I am a Wrangler guy and have been since their last foray into the anti-gun movement. Also, Dockers, Signature and Denizen are Levi Strauss brands. I hated giving up my Dockers but you do what you gotta’ do when the enemies of the Constitution, and common sense and logic, decide to attack our freedom. When our firearms go (their ultimate objective, of course) so does our freedom. People are… Read more »

Trumped

https://www.levi.com/US/en_US/contact

I encourage everyone to go to the above url and let them know what you think of this decision. I already have sent them an email referencing that a whole lot more of us deplorables buy jeans than the 32 gender transsexual social justice warriors who influenced them on Twitter.

NashobaLosa

Haven’t worn any Levis in forty years, but grew up wearing them (graduated from high school in 1965) when we wore “wheat jeans” and regular Levis mom washed and starched and that we put on those metal “stretchers” so they had a crease in them without having to iron them. Even remember having those blue iron-on patches on the knees of some of my older pairs. Anyway, I agree with most everyone else, they have been too expensive for too long and now they generate funds for anti 2nd Amendment and the Constitution causes. Things really have changed.

Tim

Left Levi’s years ago due to price.
Wranglers for last 20 years.
As has been commented, 511.

Working American

All American Clothing Company offers great buys on jeans which are very good quality and fit, use them for work and everyday wear.

Alan

Levi’s brand bluejeans will no longer get past the front door of my home.

grim reaper

I.m with you

Trumped

Even though I am a millennial, i know that blue jeans used to be associated with freedom during the Cold War in Communist nations. How ironic that the most well known blue jeans maker in america is both adopting the same beliefs on gun rights as the communist nations and siding with the salt and soft drink banning fascist hypocrite former mayor of NYC. Just ask Dick’s how well this will go – they have experienced a 4 percent drop in sales while rival companies are achieving double digit increases. Real life isn’t full of NY Times writers and social… Read more »

William

Been a LEE guy my whole life. As far as Levi’s brand; Well………………..bye!

BJI

I wish I could help teach Levi a lesson by not buying but I have NEVER bought their jeans because they’re TOO DANGED EXPENSIVE!!! In fact I never buy any of their products because of them being too costly.

JBS

I’ve added Levi Strauss to my list of never patronize along with Bank of America, Walmart, Dick’s Sporting Goods, and Enterprise.

Who have I missed? Let me know.
——————————————————————————————————————————————————

Farmer

Starbucks for one!

dava golino

WE NEED TO rid this country of everyone that is sold out to this EU / UN AGENDA.why can we not end the EU and George Soros… all over the world this divide is happening because of the EU agenda. people keep making the names RIGHT or LEFT, but really it is for your nation or for the EU Agenda.

Larry Brickey

How do you propose to “rid” this country of them?

dava golino

quietly, same as the Clinton’s get rid of their opposition. his is a cancer. it has always been good against evil, however due to what is allowed in our schools for the past 45 years and what became normal in entertainment, the line between good a evil is blurred. these left,EU WHATEVER NAME YOU PUT ON IT,IT IS ALL BAD and anti American. Our President should take a page out of Clinton’s book and start having these people have accidents, airplane crashes, suicides, botched robberies, and gas explosions. President Trump needs to be the surgeon, we need to be the… Read more »

Colonialgirl

Use to wear ONLY Levis in high school as I got older I gave them up due to their over the top HIGH prices and they were made OUT of the USA. They can go screw themselves.

American Patriot

Well their product is made in china & so goes their communist views, beside I haven’t owned a pair of levis since the late 80’s.

Tionico

If Levi’s IncREALLY wanted to do something to reduce gun violence, they’d support action to change laws so that those who are responsible for dealing with and/or reporting “disqualifying” events to the proper authorities for prosecution, then on to the NICS systsm, so that when future putative perps attempt to buy their murder weapons they will not be able to…. at least from FFL dealers. We ALL know anyone who REALLY wants a gun can get one. But quite a high percentage of recent “mass shooters” SHOULD have been debarred the use/purchase of arms due to their history. Charges were… Read more »

Rick Radford

Stopped buying Levis back in the 1980s IIRC when they first came out as anti 2A. Will never, ever buy anything Levis again. There is nothing they can do now to win me back. Hell, their products aren’t even made in America. Another puppet company using poorly paid foreign labor while wanting to do business here. To hell with you Levi Strauss. Hope you go bankrupt.

Capndad

Bye bye Levi.

Country Boy

I stopped wearing Levis a while back when they said they wouldn’t allow CCW in their stores anymore.

I went to wranglers (cowboy cut pro rodeo FWIW). I’d like to buy lee jeans too but seems they’re hard to find

Ed

This company should be banned from doing business in the US. if the have any entities within the US the management should be arrested as it is a felony to subvert the Constitution.

Tom

Exactly who hasn’t known for years that Levi’s is anti-gun? When I found that out 20+ years ago I switched to Wrangler & have never looked back.

Thomas Telman

Used them all my life, but done now!

Taj

For the folks that are just now throwing Levi off of their “never” list. You need to look back 20-25 years. They have been big anti-gun supporters for a long time. They, along with companies like Pepsico ( Taco Bell, Kentucky Fried Chicken, Burger King) have been off my list for a long time. I’ve had “friends” ask me. “how much difference do you think you make”? Well, I’m sure that I alone do not make a “hill of beans” to a multi-million dollar company like Levi. But as an individual, a guy/gal has to draw a line in the… Read more »

Alan

Well said sir.

Mott

Well now lets see, There is Wal Mart, Dick’s, Nike and now Levi. Well there is another that I will not be buying.

Rock

I will add Levi’s to my NO LONGER EXISTS list immediately…

Fed Up

Levi closed its last U.S. plants in 2004. In my eyes neither Levi’s, nor their other brand Dockers have been an American product since then. Just having an American boss doesn’t make you an American company. By the way when they closed their last two San Antonio, TX factories it was primarily low income Mexican-American Hispanic workers who lost their jobs and only source of income (so much for their left wing political involvement in their social justice warrior causes). Now they are “fundamentally transforming” themselves into a completely anti-American outfit by attacking U.S. citizens’ constitutional rights. They produce outside… Read more »

Ralph

Levi’s helped to destroy the Boy Scouts of America!

RodCK

communists

Mike

BINGO!!! I dropped em when they started the pro gay crap. Havent had a pair in 25 yrs.

Dumbfounded

Have not worn Levi’s in years……..and now years to come.

Chuckbone56

Adios to Levi. After 62 years. What an ignorant statement. Our constitution is more important than my pants.

Robert Anthony

I have worn Levi’s most of my life but now I will never buy any product that comes from Levi’s!
Good bye Levi’s!!! Hope you like loosing lots of money! Our rights do not end where your feelings begin, so you Constitution Hater’s can go strait to hell!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Robey Alan Gulledge

I moved on when Levi moved out- leaving hundreds of Americans out of a job .
I later bought Duluth Tradeing Company jeans, then noticed they were made in Vietnam.
No wonder the kids nowadays are going Communist; their clothes already have.

Larry Griffith

Wranglers or Lee’s work for me.

Robert

Aren’t Wranglers made in So Viet Nam ??

wingman12

I switched to LEE many years ago. That was when they decided they would no longer support the BSA. Of course, the BSA was a lot different than it is today , sadly.

beau

the ‘tyranny of conscience’ on display for all to see.

they KNOW better than we and they DO better than we in all things, so, it follows, in their deluded minds, that they are BETTER than we and SHOULD, therefore, tell us all how to live and what should be available to we, the lower people… the deplorables…the dirt people.

they are arrgoant, despicable people whose largest ‘asset’ is their arrogance.

haven’t bought their product in decades and will never buy another.

Richard Pilny

Yetti, Dicks Sporting goods, Levi’s. I hope the NRA or any pro-gun organization publishes a list of every company that’s involved and the names of every anti-gun politician.

Plains Wrangler

Decades ago Levi Strauss made heavy duty clothing, but in the 80’s they started to change their quality to thinner & weaker materials as well as manufacturing out of the US. In other words they started producing products for those having low testosterone or no testosterone. Never purchased one of their products since & never will again as there are better products out there that last much longer!

The other Jim

Where is this picture, Chicago? Chip didn’t even give the kids he’s duping a free pair of Levi Jeans to hold up those letters?

Tom Marshall

I have worn Levis for many years. In spite of where they are made. Some low cost country for sure. Perhaps one you have never even heard of. Fortunately there are options. Time to check those out. Save some money as well.

Tom

justjim

I stopped buying Levi products years ago for this very reason. I’m surprised more gun owners and 2A proponents aren’t already aware of Levi’s anti-gun activism.

Steve Thomas

Quite wearing levis 30 years ago over the gun issues,Wranglers for me ever since.

skinner1950

Has anyone noticed that Cabela’s is still pushing Yeti products. Two months ago people were blowing up and burning their Yeti coolers. What gives?

BubbaOnPC

Guess I can add my Levis to the burn pile of Tarheel memorabilia …I’ll never understand why companies want to open their freakin mouths and play Politics. Just do your Damn job. I bet Wrangler is dancing the HAPPY DANCE ! Do ya think we can make a difference folks ? Do ya think a United group of Americans can Hit Em Where It Hurts ? Spread the word…No More Levis. I think We’ve had enough…I believe the MAJORITY of Americans have Woke Up and a New Day is upon us…Lil LibTards didnt think Trump would win…When WE Unite, WE… Read more »

mark koernke

get focused and do nothing but bad mouth and piss on levi’s nonstop

DW

Levi’s just helped me change my brand of jeans, I was planning on doing so anyway, as lately I have noticed that the quality of there materials has been getting worse, as I can now wear them out in a year or two vs more than a decade prior. Getting some 5.11 tactical defender flex pants to try as a replacement. These companies need to stay out of politics, it isn’t where they belong especially when it comes up against the constitution.

Ben

5.11 make excellent pants. I hope the defender jean will be remade into a few models.

SteveK

I don’t know WHY these Companies keep sticking their noses into controversy! Add one more to the S_ _ _ List!

hippybiker

I quit wearing their over priced, garbage pants many years ago. And, they make them in Itsalie, to boot.
I will stick to Wranglers and LEE jeans, thank you!

Richard Kennedy

Another company who is showing their disdain for the Constitution….let em burn.

Joe Littleton

ENOUH IS ENOUGH, I will find another brand Wranglers, Lee’s, anything but Levi.