Center for Consumer Freedom Proposes Renaming Norfolk, VA Street to “PETA Kills Ave.”

PETA’s headquarters is located at the street in question.

Center for Consumer Freedom Proposes Renaming Norfolk, VA Street to “PETA Kills Ave.”

Norfolk, VA – -( Animal liberation organization People for the Ethical Treatment of Animals (PETA) is getting a taste of its own medicine. Recently, PETA attempted to persuade the English village of Wool to change its name to “Vegan Wool.”

And earlier this week, a street in a French village, Rue de la Saucisse—or “sausage street”—was similarly targeted by PETA, with the organization demanding the street be renamed “Rue de la Soycisse,” referencing soy.

In response, the Center for Consumer Freedom (CCF) is fighting fire with fire.

On the morning of December 5, CCF asked the city of Norfolk, VA (where PETA’s headquarters is located) to consider renaming Front Street to “PETA Kills Ave.” in order to better reflect the actions of the group headquartered at 501 Front Street. “Butcher St.” and “Serial Killer Way” are other possibilities.

CCF’s letter to the Norfolk city council can be viewed below.

December 5, 2018
Norfolk City Council
1006 City Hall Building
810 Union St.
Norfolk, VA 23510

Dear Councilmembers:

I’m writing on behalf of the nonprofit Center for Consumer Freedom to request you put Norfolk in
the spotlight and promote kindness to animals and raise awareness of unethical conduct. You can
do this by renaming Front Street “PETA Kills Avenue.”

For years, People for the Ethical Treatment of Animals has killed cats and dogs by the thousands at
its headquarters, located at 501 Front St.

Unlike the countless shelters that provide essential service and care to animals in need, PETA’s
“shelter” on Front Street euthanizes the vast majority of the animals the organization receives. In
fact, killing animals seems to be the main purpose of PETA’s so-called shelter, as no adoption hours
are posted nor are animals advertised on the organization’s site. Tax records show PETA even has a
walk-in freezer to store the corpses.

PETA’s president is Ingrid Newkirk. She has said,“I think it would be lovely if we stopped this
whole notion of pets altogether,” and has advocated for the killing of all stray cats and the total
eradication of pit bulls.

PETA has even gone so far as to steal and kill a 9 year-old girl’s healthy pet dog in 2014 in the
Eastern Shore. PETA eventually paid $50,000 to settle this case.

Last year, according to public records filed with VDACS, PETA killed more than 1,800 cats and dogs
and only adopted out 44. In some years, PETA’s kill rate has been higher than 90%.

Animal lovers are shocked and outraged by PETA’s pro-killing attitude. Renaming Front Street to
“PETA Kills Avenue” is a way to share this essential information with all people who love their pets
and who may one day have to drop their pet off at a shelter.

Other possibilities for your consideration include “Butcher Street” and “Serial Killer Way.”

By simply changing the street name, Norfolk can raise awareness of this cruelty and remind
everyone to stay away from this horrid shelter.

Please let me know your decision.

Will Coggin

CCF research director Will Coggin commented:

“For too long, PETA has been killing thousands of cats and dogs at its headquarters/slaughterhouse on Front Street. By simply changing the street name to ‘PETA Kills Ave.,’ the good people of Norfolk will know of PETA’s dirty secret. We urge the Norfolk city council to implement this animal-friendly name change.”

Center for Consumer Freedom

About: is a project of the Center for Consumer Freedom, a nonprofit watchdog group supported by a unique combination of consumers and American businesses. Visit:

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I’d say Pet Extermination Street.
Canine or Feline Carcass Boulevard
Cat Kill Drive

This is interesting. How big is Norfolk? I wonder if they have a population problem with animals, if PETA can get thousands of cats to kill. Do you prefer animal spaying campaigns? Has Norfolk other animal shelters. What, exactly does PETA do, actively hunt for animals that appear to be strays, or merely collect them? Darn I started with one question and kept thinking of more.


Love my Chicken from Popeye’s!
Where’s the BEEF?
Filet minion anyone?
White Turkey meat or Dark Turkey meat?
Ham sandwich, or Bacon, lettuce, and tomato sandwich?
Fish Fillet Sandwich?
So many choices, I,I,I,I, can’t decide!


If you are going to contribute to animal rights do it through your local animal shelter. Any of these national animal organizations are just a money making venture based on people’s affection for pets. Talk about pulling the wool over people’s eyes, you got it right here.

Lucy Post

This is nothing more than a smear campaign by a front group for the meat industry, which has long tried to make PETA and other animal protection groups look bad in an attempt to distract from the real issues. See Unlike the industries this group represents–which kill animals painfully, so they can make money by selling their flesh–PETA is a shelter of last resort for animals who need euthanasia to end their suffering (many of whom have been rejected by other facilities because euthanizing them would make their “numbers” look bad). This includes dogs who are aggressive and unadoptable… Read more »


Lucy, and all along I thought PETA stood for People Eating Tasty Animals. LOL


It does. After all, remember there is a place for all god’s creatures,,,,,next to the potato’s and gravy.
As a side note. This bunch of looney toones has a similar reputation for murdering animals here in Australia.

Dave in Fairfax

And you work for, whom?
No doubt the little girl’s pet was delighted that you were able to put it out of the misery of being loved.
Please, visit this kindness upon your co-workers and yourself at your earliest opportunity.

Heed the Call-up

Lucy, you really believe what you wrote? Do you also believe the used car salesman when he tells you the car was owned by a granny and only driven back and forth to church on Sunday? Why would an organization that does not believe animals/pets should be “owned” by humans let humans take their “rescued” animals home? Doesn’t it make more sense that that type of organization would kill them instead of letting someone care for them? Obviously they don’t want to care for them, either, which why they kill them. There have also been news stories about killing animals… Read more »

Wild Bill

@Lucy Post, How do you explain the investigation that caught PETA workers picking up healthy puppies at one shelter and dumping those same puppies in the trash bin, dead, six blocks later. To say that PETA lies and has a legislative agenda is an understatement.


Bunch’a sicko’s they are.


It is also my understanding that the ASPCA is also in bed with peta. Not one dime generated from their commercials goes to help animals in shelters. Now the SPCA is a different animal entirely, they run shelters and try to find homes for wayward critters. PETA is run by activist who want to stop the consumption of meat entirely and will use any tactic to get results.

Dave in Fairfax

Are you sure you’re thinking of ASPCA rather than HSUS? I hadn’t heard of ASPCA issues.

Wild Bill

in Fairfax, I know about HSUS, too. The ASPCA has a long reputation for animal rescue, but could have been infiltrated and taken over. Who knows. The whole SPCA versus ASPCA thing is confusing.

Gregory Romeu

The name, “Butcher Block” would be another good one.

Dr. Strangelove

PETA is just one of many front groups for the socialist movement in the US.

The Green Watch Dog

Even though many believe in hunting for sport, PETA’s stand and beliefs prove otherwise.
“We believe all beings deserve liberty and respect not because they share the characteristics we admire in ourselves but because they are living beings. We share the same evolutionary origins, we inhabit the same Earth, and we are ruled by the same laws of nature. We are all the same”. Think about this during Christmas at your turkey dinner. Mass murder has consequences.

Richard L

Talk to Obama and his “Loin of Dog”.

Heed the Call-up

Plants are living things, too, and deserve the same respect. If we shouldn’t eat animals, we shouldn’t eat plants for the same reasons, and that goes for their potential offspring. And the fallen leaves, etc., are food for other animals and provide nutrients for the surrounding plant life, so we can’t eat that either. If it saves just one life…. Besides, with a world population at over 7 billion, we can afford to lose a few to starvation. That would do more to reduce pollution, consumption of fossil fuels, green house gases, etc. A win-win for the world. TGWD, you… Read more »

Dave in Fairfax

Those are PETA’s words, their actions tell us more. I, and most hunters, DO think about it, much more frequently than the general public. Furthermore our money supports the conservation of the animals that everybody cries about. Once again, talk’s cheap. You have pointy teeth for a reason other than opening potato chip packages. Your ancestors’ brain grew because they started eating meat along with their veggies. It’s hilarious that you and your friends want to reverse the process. As for turkey dinners, I have Roast Beast and Yorkshire pudding, store-bought turkey doesn’t have enough taste. “Mass murder has consequences”… Read more »