LUCID Optics Introduces NEW Brand Ambassador Omar “Crispy” Avila

LUCID Optics Introduces NEW Brand Ambassador Omar “Crispy” Avila
LUCID Optics Introduces NEW Brand Ambassador Omar “Crispy” Avila

Wyoming – -( LUCID Optics, manufacturer of the best overall quality, value-oriented line of optics on the market, is proud to announce our new Brand Ambassador Omar “Crispy” Avila. All American Hero and Inspiration to thousands.

We have worked with “Crispy” for years and finally decided it was time to make it official.

Omar was recently named Warrior of the Year by Ballistic Magazine in the June/July 2019 Magazine.

He is a truly dedicated Veteran and is thriving as a motivational speaker, firearms industry partner, professional powerlifter, and daily inspiration to everyone he meets

Omar “Crispy” Avila
Omar “Crispy” Avila



”Omar “Crispy” Avila has made a name for himself among military veterans on social media. Between his motivational messaging, love of bowhunting, Paralympic powerlifting, and overall inspirational persona, the former infantryman has gathered almost 200,000 followers on Instagram and even more on Facebook.” Said Maggie BenZvi in an article for Coffee or Die in 2018. Even Better…he’s just getting going.

Refusing to give up, Omar has beaten the odds. He survived a horrific attack in Iraq while deployed for the United States Army in 2007. During the attack, he was burned and broken but he kept on fighting to save his teammates and take out the enemy.

Omar has survived burns over 75% of his body and has an amputated lower leg, all results from that day. None of this is stopping him. He is there for people who need him.

Omar helps children who are learning to work with their new amputation or others who have suffered extensive burns. He travels to meet them and give a little inspiration so they can have someone to look up to. Someone who maybe really understands what they are going through.

He works with Disabled Veterans who need encouragement and a mentor to help them through their hardest times. Omar is a role model and a mentor with a positive outlook and a “get it done “ attitude. You want this man on your side.

Crispy is an outspoken but humble spokesman for the Firearms Industry. He loves to hunt and is lucky enough to get to travel the US to do so.

Passionate, Humble, Hero, Inspiring, Giving, Driven… what else can I say? I’m proud to know him and happy to have him as part of our team.

Lucid OpticsLucid Optics On Target – Under Budget.

To learn more and see our full line of products , visit

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Right on brother! You just keep on keepin’ on! And as my dearly departed Mom would say: “not yes, but HELL YES!”

Ej harbet

Damn that is a check that got cashed bigtime! I thank you for taking that hit and fighting on.


Omar Avila, thank you.

Autsin Miller III

Mr. Avila, in a time dominated by self interest, you are a remarkable example of service, honor, courage and tenacity. You are the living demonstration that what happens to a person isn’t as important as what they do with it. Hopefully other people in difficult times will remember you and your story.

Deplorable Bill

Hooah. These are the men who make America (and any other place they go) free. GOD bless you. Remain armed, Never give up your oath. Freedom is worth talking about, arguing over, fighting for, living for, killing for, warring for and if needs be, it’s worth dying for. Patton once said: “Don’t go out there and be a hero and die for your country, go out there and make that poor dumb bastard die for his country”. Part of the oath goes like this: I will defend and protect this nation and the constitution against all enemies, foreign or domestic…”… Read more »