AmmoSquared’s Dan Morton on GunGuyTV

Boise, Idaho (  AmmoSquared Inc., the subscription service and online ammunition management company, was featured on GunGuyTV in podcast episode 64.

GunGuyTV CEO and host, Joel Persinger, spoke with AmmoSquared CEO Dan Morton on how an ammunition subscription works and why online ammunition management has benefits beyond traditional methods of buying and storing ammo. As Morton mentions in the beginning of the interview, AmmoSquared was founded on a similar principle to a 401K – being able to put a little bit of money away every month to purchase ammunition. Morton went on to explain how customers purchase in small amounts, accumulate ammo over time and track ammunition online via the member dashboard. Customers can also exchange calibers and set up automated shipping times. All in an effort to make buying and storing ammunition more convenient.

The subject of California and its ammunition regulations are also discussed.  California residents will be happy to know AmmoSquared works with California customers to purchase and ship ammunition. While they still need to ship to an FFL Dealer, unlike traditional online purchase options, California customers can accumulate ammunition over time through AmmoSquared then get a single large shipment.

Morton and Persinger discussed AmmoSquared’s new push to upgrade their current technology making AmmoSquared the first-of-its-kind online ammo management and exchange platform. AmmoSquared’s Wefunder campaign was broken down for listeners with Morton explaining that unlike most crowdfunding opportunities since this is an equity crowdfund, investors receive stock in AmmoSquared and can participate in the company’s efforts to grow the business. AmmoSquared’s new platform will allow customers to change accumulated calibers via a click of a button. “The new AmmoSquared technology will allow you to accumulate and exchange calibers with just a few clicks, allowing you a huge amount of flexibility and convenience. Right now, this feature is available, but only through email,” Morton added.

The podcast wrapped up on the subject of why the concept of AmmoSquared works. By budgeting money every month, a customer can accumulate a variety of calibers over time and have it all shipped when ready. For example, this allows customers wanting high-priced or hard to find ammunition, to pay over time and not experience a price sting or a lack of available ammunition when going to the store. Also, because ammunition is accumulated over time, a large ammunition price increase run will not affect what is already in a customer’s AmmoSquared’s inventory, thus saving the customer money long term.

About AmmoSquared Inc.:

Started in 2015 as an LLC by husband and wife team Dan and Danielle Morton, the company incorporated in July 2019 as a Delaware C-Corp and brought on Chris Corriveau as CTO and Clay Knight as Head of Design. The company has generated over $1m in revenue to date through its innovative ammo subscription service. Plans are underway to build AmmoSquared 2.0 – a next-generation online ammunition exchange platform that will allow customers a new approach to purchasing, exchanging, and managing ammunition online.

For company info visit:

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So it seems to be a method of lay away. I want 10 boxes of .32 ACP Hydra-Shok but can only afford two this month. I can pay for two boxes a month for 5 months and then have all ten shipped, saving multiple shipping charges. In the event I sell my Tomcat before they ship I can trade it for .380 ammo to feed the gun I replaced the Tomcat with.

And when they go belly up just before I ship, I lose $170 rather than the $34 I would have on the 5th shipment. – I’m just sayin’.


SG Ammo and nothing else

Dave in Fairfax

Chuck, You’re missing the point. S&G is a good bunch, but that’s only useful if you’ve got enough cash in hand to buy bulk. Not everyone has. If you can’t afford to buy buy the 1K or 500 rnd lot, or even 100 rnd, then subscription buying is a feasible way to accumulate ammo as you can afford it. It also lets you trade the type of ammo you have stocked up for other types on paper rather than by carrying it to a place and trading the physical item. If you are able to purchase in bulk, you might… Read more »


My ONLY major problem is security. If you have a State, that is a bad actor, and, say, passes a ban on “assault weapons” in 556, they then go, subpoena in hand, to the company and say “ hand over your records” for anyone making purchases blah blah blah. Or they pass an anti-arsenal law prohibiting the acquisition of large amounts of ammo and say “well, let’s see if these folks have shipped any quantity to residents in our State in violation of our nice new laws”. Now, of course the company is going to say we’ll refuse to turn… Read more »

Ej harbet

If it reaches that point and we arent fighting them then we deserve our chains and slavery.


Guess I’ll have to look into whether SG has a physical address I can drive to in order to buy with cash. It’d be quite a drive, but my van can carry half a ton – so anything I can afford, I can buy in one trip. No record keeping, no trace, no porch pirates. Can anyone imagine how freaked out the bloomy crowd would be at concept of 2k rounds left on my front stoop until I notice package arrival? My wife cannot even pick up the package to bring inside! Walmart doesn’t carry anything of use to me… Read more »


They are I am sure a good company, but I look at ammo like Gold, if YOU don’t HOLD IT you don’t own it.


Great guy, family owned and a Christians business to boot.And they do not gouge on freight and HANDLING charges
Sam Gabbart is GTG.
Check them out.


have used them multiple times.


I wouldn’t say nothing else, I have dealt with SG several times and they are great, but my last purchase was with another great outfit Target Sports USA