Outdoor Channel and Sportsman Channel Competitor Presents Mired “Facts”

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Outdoor Channel and Sportsman Channel Competitor Presents Mired “Facts”

DENVER (Ammoland.Com) Sportsman Channel and Outdoor Channel’s industry competitor – Pursuit Channel – again tried to distort factual, data-driven, analytical information in an effort to broaden their base of affiliate and advertising support.

Contrary to the competitor’s claims, the Outdoor Sportsman Group Networks, along with the media company’s growing stable of other assets including OutdoorChannelPlus.com, Sportsman Canada, MOTV, as well as its magazines and digital content providers, remain at the top of the heap when debating ratings and viewership superiority in outdoor television. Outdoor Sportsman Group Networks have been interpreting, articulating and reporting factual information about its networks’ rating successes and growth to the chagrin of its industry competitor.

“Outdoor Sportsman Group Networks’ goal has always been to interpret and articulate ratings information that the industry can understand and use in order to make educated business decisions,” Outdoor Sportsman Group Executive Vice President of Advertising Sales, Jason Brist said. “While it is not our intention to punch down, we couldn’t go without responding to the mired information distributed by Pursuit Channel in the marketplace.”

Outdoor Channel and Sportsman Channel 2020 Highlights:

Outdoor and Sportsman

  • During January 2020, 76% of Outdoor Channel’s schedule consisted of endemic hunt/fish/shoot programming, Sportsman Channel had 98% and Pursuit delivered 71%. More than one quarter (28%) of Pursuit’s schedule in January was devoted to low-rated, paid-programming.*
  • During January 2020, Outdoor Channel and Sportsman Channel ranked among the Top 20 highest growing basic cable networks in delivery with Men 18-49 and Men 25-54 compared to last year (Jan 2019).
  • During January 2020, Outdoor Channel and Sportsman Channel received higher viewer engagement than Pursuit by delivering higher Average Audience impressions with Men 18-49 and Men 25-54 during total day (M-SU 6A-6A), Prime (M-SU 7P-12A) and Weekend (SA-SU 6A-7P).

Key Demographic Differences – Sportsman Channel vs Pursuit Channel – Total Day Impressions:

  • Households: Sportsman Channel beats Pursuit Channel by +22%
  • Men 18-34: Sportsman Channel beats Pursuit Channel by +48%
  • Men 18-49: Sportsman Channel beats Pursuit Channel by +37%
  • Men 25-54: Sportsman Channel beats Pursuit Channel by +57%
  • Men 35-64: Sportsman Channel beats Pursuit Channel by +51%

Outdoor Channel 2020 Highlights (January):

  • Key Demos – January 2020
    • Men 18-49: Up +13% during Total Day, up +17% during Prime and up +43% during Weekend.
    • Men 25-54: Up +1% during Total Day, up +6% during Prime and up +8% during Weekend.

Sportsman Channel 2020 Highlights (January):

  • Key Demos – January 2020
    • Men 18-49: Up +14% during Total Day and up +86% during Weekend.
    • Men 25-54: Up +8% during Total Day and up +50% during Weekend.

For more information about Outdoor Sportsman Group Networks and Sportsman Channel Canada visit: www.outdoorsg.com 

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About Sportsman Channel Canada: Launched in 2019, Sportsman Channel Canada joins Sportsman Channel and Sportsman Channel HD in the Outdoor Sportsman Group stable of networks that are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. Sportsman Channel Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel Canada embraces Canadian’s passion for the Great Outdoors through its commitment to deliver content produced by, and for, Canadian outdoorsmen and women, as well as the best outdoor content produced in the U.S. Stay connected to Sportsman Channel Canada online at www.sportsmancanada.ca., Facebook, Twitter and Instagram#IAmSportsman. #MyOutdoorTV 

SOURCE: Nielsen, Marketbreaks, Live+7, Delivery: AA (Projected Units), January 2020 (12/30/19-1/26/20); Year Ago January 2019 (12/31/18-1/27/19). Total Day M-Su 6A-6A, Prime M-Su 7P-12A, Weekend Sa-Su 6A-7P

*SOURCE: % of Schedule is based on Comscore, TV Essentials, January 2020, Based on total duration.  Hunt/Fish/Shoot programs only.  Excludes Movies, General Interest, Syndicated, and Paid Programming.

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StLPro2A
StLPro2A
5 months ago

Spectrum…aka Charter….took The Outdoor Channel off first of 2020. Of course no subscription reduction.

Wild Bill
Wild Bill
5 months ago

Do you know how to get two big businessmen to kill each other?

Throw a penny between them!

StWayne
StWayne
5 months ago

For a minute there I thought this story was going somewhere.

Ryben Flynn
Ryben Flynn
5 months ago

Outdoor Channel is only available on my local Cable Company’s highest cost tier with a digital decoder box. I cancelled Cable TV years ago and only have the High Speed Internet. The price is so high for the TV tier they don’t even advertise it on their website, you have to fill out a form to ask, only the Internet speed pricing is given.

Bobtail
Bobtail
5 months ago

When I had Dish, I never watched the Pursuit channel because it was in SD. Was that Dish or was that Pursuit? Didn’t care.

HoundDogDave
HoundDogDave
5 months ago

Boy, that came off as petty and childish “My dad can whip your dad” bragging.

Small Arms Master Gunner
Small Arms Master Gunner
5 months ago

Oh yeah, about that….

….don’t care.

Terry
Terry
5 months ago

Yeah, I missed 10 minutes of Gilligan reruns to read this.

Darkman
Darkman
5 months ago

Slow News Day? Try Harder!!!!