NSSF: Facebook Sacrifices Safety for Political Points

By Larry Keane

iStock-872460880
Facebook bans any ads for any gun-related accessories including gun safes. IMG iStock-872460880

U.S.A. -(AmmoLand.com)- Facebook decided – in the name of safety – that they would ban any ads for “accessories such as gun safes, vests and gun holsters in the US,” according to a blog post posted by the company.

The ad ban comes just weeks after a record-breaking year for gun sales closed out. More than 21 million background checks were conducted for the sale of a firearm and NSSF estimates that 8.4 million people purchased a firearm for the first time. It’s not just guns that are being sold in record number to these first-time buyers, it’s also everything that goes with firearm ownership – from ammunition to safes.

Not Safe Rhetoric

Now, Facebook believes that ads promoting safe firearm storage must be yanked at a time when there is record firearm ownership and these new owners need to know their safe storage options in the home. The ad ban will be in place through the inauguration week, sparked by an article from Buzzfeed that accused the social media giant of pairing ads for safes, holsters, body armor and other “military-related paraphernalia” with Facebook users who engaged with posts that were considered “election misinformation” surrounding the melee at the U.S. Capitol.

Buzzfeed was tipped off by Tech Transparency Project, which made the broad overreach that anyone who interacted with one of these Facebook election posts a “domestic terrorist.”

That’s a bold claim to make about anyone who purchased a firearm in 2020 and happened to interact with a Facebook post. Just the rough back-of-the-napkin math shows that this is a gross overgeneralization. In addition to the 21 million background checks for gun purchases, 8.4 million people purchases a gun for the first time, at least 40 percent of gun purchases in 2020 were by women and the largest increase from 2019 to 2020 of any demographic group purchasing firearm was among African-Americans.

Juxtapose that against the estimated 5,000 who attended the protest on the National Mall and that equals Tech Transparency Project and Facebook labeling law-abiding citizens who had nothing to do with the violence at the U.S. Capitol as domestic terrorists.

Real Solutions. Safer Communities

The firearm industry has campaigned to promote safe firearm storage in the home. More than 20 years ago, firearm manufactures began proactively including a locking device in every firearm sold at retail. NSSF leads the industry’s Project ChildSafe program, part of the firearm industry’s Real Solutions. Safer Communities campaign. Project ChildSafe partners with 15,000 law enforcement agencies in all 50 states. That campaign has resulted in over 38 million free firearm safety kits, including a locking device, distributed free through communities across America. When properly installed, that locking device renders a firearm inoperable. It’s a basic level of safety every firearm owner should consider.

The industry knows, however, that a cable-locking device might not be the most practical option for everyone. Each firearm owner should evaluate their safe firearm storage needs, even as families grow and change. For some, a cable locking device might meet their needs, but others might opt for small safes, electronic combination safes, or large safes that can hold multiple firearms.

Facebook’s ad ban denies their users, undoubtedly the majority of whom are among those 8.4 million first-time gun buyers, the information they need to make an informed decision to lock their firearm when not in use.

Facebook chose “woke politics” over basic gun safety to score political points. This is beyond irresponsible and NSSF believes Facebook should immediately reverse this decision. Firearm safety in the home, the safety of children, and the safety of those who should not have access to a firearm is too great of an issue to politicize and score cheap points. Safe firearm storage was one of those issues upon which all sides agreed.

Facebook’s weaponization of safe firearms storage is more than regrettable. It is dangerous. Choosing to satisfy media mob bullying over true safety isn’t making anyone safer. Facebook’s failure in this instance targets more than makers of these safes. It targets all gun owners – painting them with their broad brush and condemning them as guilty by association – however loose that association might be.


About The National Shooting Sports Foundation

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations, and publishers nationwide. For more information, visit nssf.org

National Shooting Sports Foundation

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JD
JD
1 month ago

The add ban was the last straw. My Facebook & Instagram accounts will be permanently deleted on the 17th of February. It ain’t no big deal since except for a few times in 7 years I used either. I used Facebook to login to sites to post comments & increase the number of entries into firearms related contests.

Cruiser
Cruiser
1 month ago
Reply to  JD

Big tech is really big nothing.
Life goes on w/o them.

Last edited 1 month ago by Cruiser
Bill
Bill
1 month ago

“Facebook bans” should be all the words needed to get off that platform and leave it in the dust. Why are people still messing with it? Why do conservatives still use it as a place to congregate?!

Cruiser
Cruiser
1 month ago
Reply to  Bill

We did have life before Facebook, in fact, we had life before computers.
We can return to that time, very easily. Computers just provide convenience,
nothing more. Big tech is not as important as they think they are.

Luv2shoot
Luv2shoot
1 month ago

Now if someone tragically dies because a gun safe couldn’t be purchased because of Facebooks ban we can blame Facebook for contributing to that death.

Alan in NH
Alan in NH
1 month ago

I wonder if they will stop advertising ‘fuel filter’ suppressor parts from China.