Winchester Named Ammunition Manufacturer of the Year

Winchester Ammo of the Year
Winchester was named ammo of the year at NASGW. IMG Winchester Ammunition

U.S.A. -( The National Association of Sporting Goods Wholesalers (NASGW) has recognized Winchester Ammunition as the Ammunition Manufacturer of the Year.  The recent award was presented at the 2021 NASGW Annual Meeting and Expo in Columbus, Ohio.

“On behalf of our more than 4,000 Winchester employees, this is an incredible accomplishment, and we are honored to be recognized for our commitment to our customers,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “This testament to the hard work and consistent efforts that our employees put in every day.”

Each year, the NASGW awards the top optics, accessory, ammunition, and firearms manufacturers that best demonstrate a commitment to the two-step distribution process and that provide outstanding value and service. Wholesaler members evaluate the performance of manufacturers on four key criteria: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.

About Winchester

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting or connect with us on Facebook at

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How does this work when you can’t find any Winchester ammo on the shelves ? Guess the award is for ammo that might appear in the future right ?


Norma, Sellier & Bellot and others were more plentiful. Cheaper cost to boot. Not that I dislike Winchester. But what was the award standards ?

Wild Bill

The standards must have something to do with increased profit margin because Winchester did not solve the ammo shortage or bring down prices, not even a whisper about supporting the Second Amendment. “… distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.” are all pretty vague.
Maybe Winchester made up the award themselves.

Last edited 1 year ago by Wild Bill

Even WOLF ammo is better, have had 22 ammo with loose fitted projectiles, won’t buy any of that any more, even if I could find it anywhere!!!!!


I bought a gross of 22lr, 5,000 rds. And in a brick of 500. I have had at least 10 rds unable to even load in a firearm. Some won’t fire on first strike or not at all. Considering what I paid at the time. I’m not to concerned. I’m not reduced to betting my life on them, YET. LOL But I surely get your point. CCI & others have less defects if any.