Winchester Announces New Ammunition Packaging

Winchester Ammo New Package
Winchester Ammo’s new package design. IMG Winchester Ammo

U.S.A. -( Winchester announces the launch of new packaging designs for its legendary ammunition products in rimfire, shotshell, centerfire rifle, and centerfire pistol.

Throughout 2022 and 2023, Winchester is rolling out new packaging across various brands of ammunition, beginning with popular hunting, target, and personal defense products. The new packaging will eventually encompass the entirety of the Winchester ammunition line.

Since the last packaging redesign more than ten years ago, millions of new customers have entered the shooting sports and hunting community. Winchester has met these customers with all-new designs, commissioned artwork, and relevant ballistics information that will guide hunters and sport shooters toward choosing the right products.

“As the industry leader in ammunition innovation, we continue to research products our customers want, how they shop, and how we can help them make confident and easy purchases,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “We want our customers to have the best experience in the field and on the shooting range, and choosing the right ammunition type is an important decision.”

As customers begin to see this new packing hit the shelf, they can expect the same legendary ammunition that Winchester has been producing for 156 years, with their favorite loads being represented by a fresh new look.

About Winchester

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting or connect with us on Facebook at

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What would be nice is if they would package up some primers and put them on the store shelves . Even the old packaging would work . Just get the damn things available again . The fact that primers are non existent and the price is all jacked up is total bullshit ! Gouging basturds.

Knute Knute

WOW! A different color box. “New and Improved”, like in the TV commercials of the sixties whenever they changed color via new dyes??
Why, be still my beating heart. It’s ready to burst my chest from the excitement! 🙂


Yep. Less time on marketing bullshit, more on PRODUCTION.

Knute Knute

Well, this is what happens when a company hires 8000 marketers and 6 production line workers. 🙂

Knute Knute

Speaking of Winchester, check out Paul Harrell’s review of the new Wildcat .22 rifle:
More salesmen than production workers… again. 🙂