Giffords’ Rose Parade Publicity Spotlights Anti-Gun Media Saturation

Selecting Giffords is a deliberate and calculated move to sway public sentiment into embracing the anti-gun policies she stands for. (Rose Parade/Facebook)

U.S.A. – -( “We are so excited to announce that former Arizona Congresswoman Gabby Giffords will serve as the 2023 Grand Marshal,” the Rose Parade revealed Thursday. “Gabby’s remarkable recovery from traumatic injuries epitomizes the 2023 theme, ‘Turning the Corner.’ Gabby will ride in the 134th Rose Parade presented by Honda and join in the pre-game celebration of the 109th Rose Bowl Game, both held on January 2, 2023.”

Acclaim on the Facebook page was overwhelming and enthusiastic.

“Great choice!” “Fantastic choice!” “Wonderful choice!” “Such a great selection!” were typical superlatives allowed in “comments,” with scarcely a discouraging word on why it might be an objectionable pick for millions of gun-owning Americans who disagree.

“Will the parade be on network TV or just on streaming? on HGTV without commercials?” one fan asked.

“The parade will be broadcast on ABC, KTLA, NBC, and RFD-TV,” the Rose Parade administrator replied.

That’s a lot of free publicity that will be saturating the airwaves and cable. And that’s just the tip of the iceberg. A Google search shows the story is being promoted by The Washington Post, The Los Angeles Times, and countless other media outlets. As the story spreads, try finding a “news” organization that’s not covering it, including wall-to-wall coverage leading up to, during, and after parade day.

And for icing on the cake, the story is trending on Twitter.

While the Rose Parade’s rather tepid statement, that the honor is for recovery and “turning the corner,” find a “news” story that doesn’t present  Giffords’ “gun safety” efforts in glowing terms—along with one other significant mention. Case in point (and setting the tone), the aforementioned WaPo, ever the water carrier for Democrats and the citizen disarmament agenda, notes:

“Giffords is a gun safety advocate who received the Presidential Medal of Freedom earlier this year.  Giffords’ husband, Democrat Mark Kelly, is running for reelection to the U.S. Senate from Arizona.”

They presume undermining “the security of a free State” by disarming their countrymen will result in safety, even though they can point to no such outcome after decades of trying. They also just gave Kelly’s political campaign a favorable-by-association media boost that will be seen by millions, but conveniently won’t set off Federal Election Commission in-kind contribution alarms.

This is managed news, that is, propaganda and free publicity designed to sway political sentiment on a massive scale. And it’s but another pile-on that dominates the public discourse outside of the “gun rights” niche, where well-documented media bias against guns ensures the “pro-gun” side will never get commensurate favorable exposure and will instead be refused ad buys, stifled on social media, and aggressively censored by government in spite of supposed First Amendment protections.

The current reality that is likely to continue: If gun owners come across information on “pro-RKBA” websites ignored by “mainstream” outlets – or information that counters the citizen disarmament narrative being pushed and parroted – the only way others will learn about it is if they share it. Regrettably, only a fraction will make the effort to do that on a regular basis, while groups like Giffords, Everytown, and Brady United, with 501(c) (3) and (4) entities reporting millions upon millions of dollars in assets, will continue to receive more than that in free publicity that gun owner advocacy groups couldn’t buy.

And more than that – it shapes the public discourse by repeating loaded terms like “assault weapon” and “commonsense gun safety laws” ad nauseam, which readers here can see through quickly enough, but low-information voters will not.

About David Codrea:

David Codrea is the winner of multiple journalist awards for investigating/defending the RKBA and a long-time gun owner rights advocate who defiantly challenges the folly of citizen disarmament. He blogs at “The War on Guns: Notes from the Resistance,” is a regularly featured contributor to Firearms News, and posts on Twitter: @dcodrea and Facebook.

David Codrea

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Quit watching when I started seeing rainbows and promotions for gay people. The numbers of gays are less than blacks in America yet they are getting more coverage and being promoted by the left in the news, movies and in commercials like as if being gay is normal and right. It’s not to try and make people aware and woke like they are selling it, it is to program younger people into believing that it is normal to be that way. It’s all sick. They don’t deserve the addition of my number on their data for the amount of people… Read more »


We, as a nation, have turned against God. I don’t hate homosexuals, I pray for them and their salvation. In the Bible God says that abnormal sexual behavior is an Abomination. Rest my case on that.


Good man, our nation has turned against God and our current liar and thief president baby killer is leading the cause.

My point is that some people don’t realize they are supporting it by watching it. That and the brain washing is what I was stressing as most important.

” I rest my case on that“. So are you saying that you know God will handle it in the end and because of that you watch tv shows that support being lesbian or gay?


Music, absolutely not! God will take care of it All in the end. Of that I am sure! I can’t even watch a news report that shows the Pride Flag, and/or depicts those that support the abomination. There is not much on TV these days that is not Woke and those that watch that stuff are just adding fuel to the upcoming Wrath of God.


You, know its sad. I am tired of waiting. I don’t want to die but I don’t want to live in a world that we are in or headed into like the NWO.

Sorry it took so long to respond. I am no longer getting responses in my inbox. I have sent a note to Brian asking that it get fixed.

Take care.


The same here. I pretty much waited all day yesterday to see if anyone respnded to any of my musings. Then I check today and lo and behold there were responses that I did not know I had.


Well I have noticed that the little bell sometimes has the line through it so you have to remove it and other times it does not. Never noticed that before. I just checked the board again to see this post, never got an email response.


Rodger. Still not getting responses forwarded to my email.




I’m not surprised NBC is covering it. I stopped watching their TV programming when it became obvious by the awkward and amateurish anti-2A script writing that Bloomberg’s minions were heavily involved. The TV in this household won’t be on for a single second of the Rose Parade or even the bowl game. Even if my Alma matter were to be in it.


I have fond memories of watching the parade with my mother as a child, late 60’s and early 70’s. I’m truly appalled with what I’ve seen of it lately. opinionated spokesmen, hosts…whatever they call them selves nowadays and pop musicals with supposed dance team accompaniments. Now this garbage. In the near future when these people beg for some type of protection from the society they created, I think we should let reap what they have sown.


Actually, Giffords appearance in the Tournament of Roses Parade, in Pasadena, California, a state which, as we know, already is in the jaws of the hard left wing, doesn’t mean a thing. If she would be a parade grand marshall in Wyoming, Montana, Idaho, or in the Dakotas, I’d be concerned.

Last edited 1 month ago by Wass



I do or try to share appropriate topics but do not seem to generate any following on Facebook. I only have a handful of “Friends”, but I do not think that is it.


I suspect if Elon Musk made a bid on Facebook, those numbers would mysteriously alter overnight.


LOL, you got that right.


Aw, Gabby Giffords pimped out by her bozo hubby as the Village Idiot of Gun Control.


Screw em.
I wonder how much they were bribed for this