SHE Outdoor Apparel Announces Director Of Marketing And Communications
SHE Outdoor Apparel – -(OutdoorWire.com)- Creator of SHE Safari, has announced Brenda Potts as their Director of Marketing and Communications. The position was created due to the tremendous growth of the Houston, Texasbased company.
“The response to SHE Outdoor Apparel has exceeded our initial expectations,” said company CEO Brian Zaitz. “We have grown from product placement in 17 stores to over 300 stores in an 18 month timeframe.”
According to SHE Outdoor Apparel President and Lead Designer Pam Zaitz, “What started as a small line of safari clothing has quickly expanded into several women’s outdoor apparel collections. We now offer SHE Safari, SHE Upland, SHE Camo, SHE Style and SHE Shooting. Additional collections are planned for the near future.”
“Brenda will be responsible for marketing decisions and serve as a communications liaison for the SHE Pro Hunting Team, SHE Field Staff, outdoor media and other brand management companies. She will supervise the production of SHE’s Beyond the Lodge, a new TV show we are creating to air 52 weeks on the Outdoor Channel beginning January 2009. The show is produced by Tom Miranda Inc. Brenda will also work with mainstream media as we expand our collections,” said Brian Zaitz.
Brenda has specialized in communications for over 10 years. She previously served as Director of Constituency Services and Interim Director of Marketing for the IL Department of Natural Resources. She was also Executive Director of the IL Federation for Outdoor Resources, one of the largest non-profit organizations in IL. Brenda owns Midwest Legacy Marketing whose clients have included Bad Boy Enterprises, recently named to the Inc. 5000 list of fastest growing companies. Brenda may be reached at 217-836-1688 or [email protected]
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