Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.
While there are definitely generational differences in millennial and non-millennial sportsmen, there are also a number of similarities.
Every generation is perceived as weaker than the one that bore them. There is some truth to that, but there are acceptable reasons for the decline in physical strength…..
Shooting sports are on the rise among millennials, which is no surprise considering America’s increasing interest in firearms over the past decade.