STURGIS, S.D. — The thunder of V-twins met the crack of gun culture this August as the first-ever Sturgis Gun Rally rolled into town alongside the legendary 85th Annual Sturgis Motorcycle Rally.
For seven days, the Liberty Lot off I-90 transformed into a freedom-lover’s hub, featuring top firearm brands, gear vendors, live demos, and giveaways celebrating America’s right to keep and bear arms.
Sturgis Gun Rally 2025
Organized by Sturgis Guns and headlined by title sponsor Luth-AR, the rally brought the firearms industry face-to-face with one of the most patriotic crowds in the country. The event was strategically timed to coincide with Sturgis’ massive motorcycle influx — a move designed to maximize exposure and connect gun makers with riders from across the nation and beyond.
“This event is the perfect match for our brand and our customers,” said Randy Luth, President of Luth-AR. “We’re proud to sponsor an event that celebrates American-made innovation, the Second Amendment, and the open road.”
The Sturgis Rally is synonymous with freedom — and we’d be a whole lot less free without our 2nd Amendment.
I welcomed firearms businesses from around South Dakota and across the country to the Sturgis Gun Rally — check it out if you’re in town! pic.twitter.com/CY2o2epjIP
— Governor Larry Rhoden (@GovLarryRhoden) August 2, 2025
What Happened
In honor of the 85th Sturgis Motorcycle Rally, the first-ever Sturgis Gun Rally went all out with massive giveaways — 85 firearms, 850 parts and accessories, and 8,500 rounds of ammunition — all with free entry chances to registered attendees, no purchase necessary. Attendees had the rare chance to connect face-to-face with leading gun manufacturers, handle the latest guns and gear, and witness live-fire demonstrations that showcased cutting-edge designs and American-made craftsmanship.
But the rally wasn’t just about showing off firepower; it also strongly focused on the responsibilities that come with carrying. De-escalation demonstrations walked participants through real-world scenarios, showing how to shut down conflicts before they escalated, while defensive riding courses gave bikers practical skills to avoid trouble on the road.
The combination of giveaways, hands-on industry access, and serious safety training made it clear that this rally was about more than just celebrating the Second Amendment — it was about strengthening it through education, skill, and community.
Sturgis Gun Rally 2025 | August 1–7 2025 | #Sturgis2025
Attend the 2025 Sturgis Gun Rally, an all-new firearms industry event held during the iconic 85th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota.
Get your swag at the @Luth_AR_LLC booth: Sticker, Bandana & more. pic.twitter.com/jNf7OjgDkk— GunBroker (@GunBroker) August 5, 2025
Made In AMERICA
Events like the Sturgis Gun Rally bring together two great American passions — motorcycles and firearms — while shattering stereotypes. They highlight that lawful gun owners aren’t just about owning hardware; they’re committed to safety, responsibility, and community.
“Bad things happen with firearms, but it’s important to note that the firearm isn’t the culprit,” said Nate Brown of the Friends of the NRA Program. “Bad actors do bad things all the time.”
Brown also noted that one of the most exciting parts of the rally was “the ability to talk to people in states and countries from all over the world.”
On the vendor side, Brock Green, a sales representative for Sturgis Guns, said the rally’s first year has been nonstop: “It’s just down to the deals, and the deals have been pretty amazing.”
This face-to-face contact spreads the pro-2A message internationally and strengthens the firearms industry’s relationship with freedom-minded Americans. It also demonstrates the growing appetite for gun culture integration into mainstream events.
Hell Yeah, Brother!
The Sturgis Gun Rally embodies a live free ethos — combining the roar of American motorcycles with the timeless liberty of the Second Amendment. It’s a visible reminder that responsible gun ownership, skill building, and community engagement can thrive in a celebratory environment, without the politics or media spin that often follow firearms coverage.
From raffles benefiting Pheasants Forever and the Infinite Hero Foundation to the iconic giant Smith & Wesson .44 Magnum replica photo-op, the rally delivered more than just products — it delivered connection, culture, and commitment to the freedoms that define America.
What do you think? Should more major American events like Sturgis embrace firearm showcases and safety training? Share your thoughts and predictions in the comments below.
“Bad things happen with firearms, but it’s important to note that the firearm isn’t the culprit,” said Nate Brown of the Friends of the NRA Program.
that is unless you are the sig 320.
As a long time Harley owner the Sturgis event is a topic of thousands of conversations over the years. Two of my now deceased friends used to try to get me to go with them over the years. They would fire up one’s motor home and trailer the bikes 1100 miles to the event and back. I never wanted to go. Taking 10-14 days off in August when I am very busy with work to go to a motorcycle rally wasn’t my cup of tea or should I say beer? However, now they have made it a dual event, my… Read more »
Sig is evil. The governor should be ashamed of himself for standing in front of their banner.
Live free, ride free.