Privacy Policy

Last Updated: October 20, 2025

Our Commitment to Your Privacy

AmmoLand Inc. respects and protects the privacy of individuals who use AmmoLand Inc.’s services (“AmmoLand Shooting Sports News Services”). This Privacy Policy explains how we collect, use, share, and protect your personal information. Individually identifiable information about you is not willfully disclosed to any third party without first receiving your permission or as explained in this Privacy Policy.

For our complete Legal Disclaimer, Terms of Service, and information about firearms content and user-generated content policies, please visit https://www.ammoland.com/legal-disclaimer/.

Information We Collect

Personal Information Collection

AmmoLand Inc. only collects personally identifiable information, such as names, addresses, email addresses, phone numbers, and other contact information, when voluntarily submitted by a visitor. This typically occurs when you:

Register as an Industry User
Subscribe to our Daily Email notifications
Submit comments or content
Contact us through our contact forms
Participate in surveys or promotions

We advise minors to obtain parental permission before filling out any online forms or providing personal information.

Automatically Collected Information

AmmoLand Inc. automatically notes and saves certain information with each visit, including:

Time and date of visit
Browser type and version
Browser language settings
IP address
Pages visited and content accessed
Referring website
Device type and operating system

This information is used to verify our records, improve our services, understand user behavior, and provide more relevant content and advertisements. For example, we may use your IP address or browser language to determine which language to use when showing content or advertisements.

How We Use Cookies

AmmoLand Inc. Cookies

Upon your first visit to AmmoLand Inc., we send a “cookie” to your computer or device. A cookie is a small piece of data that identifies you as a unique user. AmmoLand Inc. uses cookies to:

Improve the quality of our services
Understand our user base and usage patterns
Store user preferences and settings
Track user trends and behavior
Maintain your login session (if applicable)
Enhance your browsing experience

We store user preferences in cookies and track user trends and patterns of how people use our services. AmmoLand Inc. will not disclose cookie information to third parties except as required by a valid legal process such as a search warrant, subpoena, statute, or court order.

Cookie Management

Most browsers are initially set up to accept cookies. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some parts of the AmmoLand Inc. services may not function properly if you refuse cookies.

For detailed cookie management and opt-out options, including Do Not Sell My Personal Information under the California Consumer Privacy Act (CCPA), visit our cookie settings banner or www.ammoland.com/privacy-policy/#cookies.

Third-Party Cookies

In the course of serving advertisements and analytics on this site, our third-party partners may place or recognize unique cookies on your browser.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other sites on the Internet.

Google’s use of the DoubleClick cookie enables it and its partners to serve ads based on your visit to our sites and/or other sites on the Internet
Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Google Ads Settings
You can also opt out of third-party vendor cookies for interest-based advertising by visiting aboutads.info

How We Use Your Information

AmmoLand Inc. uses the information we collect for the following purposes:

To provide, maintain, and improve our services
To send email notifications about website updates, new content, and products (only if you’ve subscribed)
To respond to your inquiries and customer service requests
To conduct internal marketing analysis
To understand how users interact with our website
To detect, prevent, and address technical issues or fraudulent activity
To comply with legal obligations and law enforcement requests
To protect the rights, property, and safety of AmmoLand Inc., our users, and the public

All information gathered online will be used only by AmmoLand Inc. for the purposes outlined above and will not be used for any other purpose without your consent.

Email Communications

Why You Received an Email from Us

If you received an email from AmmoLand Inc., it means your email address is in our system because you have expressly provided it for the purpose of receiving information about our content.

All email subscriptions are “double-opt-in.” This means you not only requested the subscription but also confirmed it by clicking a verification link in a confirmation email we sent you.

What We Send

When you provide your email address and confirm you are 18 or older and wish to receive communications from us, we may send:

Daily or monthly subscription emails with new content
Product reviews
Website upgrade announcements
New product information
Breaking news in shooting sports
Special offers or promotions (clearly labeled)

Email Privacy Protection

AmmoLand Inc. uses strict security measures to protect against the loss, misuse, and alteration of data used by our email subscription system.

Unsubscribing

You can unsubscribe from our emails at any time by:

Clicking the “unsubscribe” link at the bottom of any email
Visiting www.ammoland.com/subscribe/
Contacting us directly through our contact page

How We Share Your Information

We Do NOT Sell Your Personal Information

NEVER, under any circumstance, will AmmoLand Inc. share, sell, or rent individual personal information to anyone for commercial purposes.

When We May Share Information

AmmoLand Inc. may share your information only in the following limited circumstances:

Aggregate Data: We may share aggregate, non-personally identifiable information about our users with advertisers, business partners, and sponsors. For example, we may disclose how frequently the average user visits AmmoLand Inc. or which pages are most often accessed, but this data cannot be traced back to individual users.
Legal Requirements: We will release specific personal information about you if required to comply with any valid legal process such as a search warrant, subpoena, statute, or court order. AmmoLand Inc. also reserves the right to cooperate with legitimate law enforcement requests for information at our sole discretion.
Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided those parties agree to keep this information confidential.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

Children’s Privacy

We take children’s privacy seriously and comply with the Children’s Online Privacy Protection Act (COPPA).

We do not knowingly collect personal information from children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information from our systems immediately.

We advise parents and guardians to:

Be actively involved in their children’s online activities and interests
Monitor their children’s access to age-appropriate content
Discuss online safety and privacy with their children

Firearms-related content on this site is intended for adults aged 18 and older (21 and older where required by law).

Data Retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy or as required by law. When personal information is no longer needed, we will securely delete or anonymize it.

Specific retention periods:

Email subscriber data: Retained until you unsubscribe, then deleted within 30 days
Comment/user-generated content: May be retained indefinitely as part of our public content archive
Analytics data: Typically retained for 26 months
Legal compliance data: Retained as required by applicable law

Data Security

AmmoLand Inc. takes reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.

However, no Internet transmission is ever completely secure or error-free. In particular, email sent to or from our sites may not be secure. Therefore, you should take special care in deciding what information you send to us via email.

We use industry-standard security measures, including:

Secure server infrastructure
Encryption for sensitive data transmission
Regular security audits and monitoring
Restricted access to personal information by employees

Third-party security verification provided by Sucuri.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

All Users

Access: Request access to the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your personal information
Opt-Out: Unsubscribe from marketing communications at any time

California Residents (CCPA)

Under the California Consumer Privacy Act, California residents have additional rights:

Right to know what personal information is collected
Right to know whether personal information is sold or disclosed and to whom
Right to opt out of the sale of personal information (we do not sell personal information)
Right to deletion of personal information
Right to non-discrimination for exercising CCPA rights

To exercise any of these rights, please contact us using the information on our contact page at https://www.ammoland.com/contact/.

European Users (GDPR)

If you are in the European Economic Area, you may have additional rights under the General Data Protection Regulation (GDPR), including the right to data portability and the right to lodge a complaint with a supervisory authority.

Links to Other Sites

The stories, articles, and sites displayed or linked to by AmmoLand Inc. are developed by third parties over whom AmmoLand Inc. exercises no control. These external sites may:

Send their own cookies to users
Collect data independently
Solicit personal information
Have different privacy practices

AmmoLand Inc. encourages you to read the privacy policy of every website you visit. We are not responsible for the privacy practices or content of external sites.

URL Redirects

AmmoLand Inc. may use URL redirecters for analytics purposes. When you click on a URL on an AmmoLand Inc. page, information about the click is sent to AmmoLand Inc., and we then redirect you to the destination site. We use this information to understand user behavior and improve our services.

International Data Transfers

AmmoLand Inc. is based in the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated.

By using our services, you consent to the transfer of your information to the United States and other countries where we operate.

Your Consent

By using the AmmoLand Inc. services and our website, you consent to the collection and use of your information as outlined in this Privacy Policy and to our Terms of Service.

If you do not agree with this Privacy Policy, please do not use our services.

Changes to This Privacy Policy

AmmoLand Inc. may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make changes:

We will post the updated Privacy Policy on this page
We will update the “Last Updated” date at the top of this policy
For material changes, we will notify email subscribers via email
We encourage you to review this Privacy Policy periodically

Your continued use of our services after any changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]
Website: www.ammoland.com/contact-ammolandcom/

For information about our Legal Disclaimer, Terms of Service, firearms content policies, and user-generated content guidelines, visit: https://www.ammoland.com/legal-disclaimer/

Related Policies

Third-party website security check by Sucuri.