Orvis Launches First Breaking Barriers Award in Missoula

Orvis - Breaking Barriers Awards
Orvis – Breaking Barriers Awards
The Orvis Company

Sunderland, VT -(Ammoland.com)- The Orvis Company, Inc. is pleased to announce the launch of its new Breaking Barriers Award.

According to Simon Perkins, senior manager of Orvis Adventures and Hunting, the Award was created to honor individuals who have gone above and beyond the call of duty to bring new blood into the sport of fly fishing as well as to break down the barriers to its introduction.

“Over the next year all of us at Orvis will keep an eye out for people who are engaging new audiences and feeding the sport,” explains Perkins, “We will encourage them, help them, and nominate them. We want our fellow fly fishers to know what awesome work is being done to help foster growth in our industry. Kids, women, new audiences – that’s what is going to propel the sport forward in the coming years.”

The first annual Breaking Barriers Awards were presented to Chad Brown of Soul River Runs Wild, and Lori-Ann Murphy of Reel Women at an emotional ceremony during the annual Orvis Western Guides’ Rendezvous in Missoula, Montana. A video of these awards can be seen below:

For further information, contact Simon Perkins at mailto: [email protected], or Tom Rosenbauer at mailto:[email protected]

Chad Brown

Chad Brown
Chad Brown

Fifteen years after working as a Combat Explosives Engineer in the US Navy and completing two tours of duty in Desert Storm in Kuwait and Operation Restore Hope in Somalia, as well as numerous other deployments, Chad Brown was diagnosed with Post-Traumatic Stress Disorder. Coping with PTSD became a daily struggle in Chad’s life.

Chad, a resident of Portland, OR, knew he wanted alternative therapies, and was introduced to fly fishing by a friend. He recalls the feeling of complete happiness the first time he ever hooked a fish. He realized that connecting with the outdoors would be his path to healing.

In 2010 Chad founded Soul River to merge his creative skills (he had worked for 20 years in advertising and design) with his new love of fly fishing. Soul River offers urban outdoor fashion apparel and gear inspired by fly fishing. It also serves as a vehicle to communicate environmental advocacy and share the healing powers of fly fishing with a younger and more diverse demographic.

He later started Soul River Runs Wild, a non-profit organization which brings under-served inner-city youth and veterans together to the river, returning home inspired ambassadors of nature, and individuals who have shared in the healing power of fly fishing.

The non-profit operates at no cost to participants. Military veterans volunteer and serve as mentors to the young people. In 2014, Soul River Runs Wild connected more than 300 kids, ages 10-18, with fly fishing, entomology, river reading, casting, navigation, team leadership, and more. Chad expects over 600 attendees to go through the program this year.

Chad has been invited to share his vision and passion at the city, state and federal level, including a visit to Capitol Hill. In July, Outside Magazine will feature a story on the work that Soul River does to make fly fishing more inviting and inclusive.

Video of Chad Brown’s inspiration can be found at http://watch.opb.org/video/2365368437/.

Lori-Ann Murphy

Lori-Ann Murphy
Lori-Ann Murphy

In 1992, Lori-Ann Murphy put on the first ever Orvis Women’s Fly Fishing School in Jackson, Wyoming. It was such a success that the next year Lori-Ann teamed up with 6 other women, and led a weekend fly fishing school that filled up with 27 women from all over the country.

Everyone in the class said the same thing: they felt so much more comfortable and at ease learning to fly fish, and sharing the experience with other women. Thus, Reel Women was born.

It became their mission to share a passion for fly fishing with other women and inspire them to tap into the fun and adventure that plays such an important part in the fly fishing world.

That summer, Lori-Ann and two of the women returned to guiding in Wyoming for Joe Bressler Outfitters, but as Lori-Ann says, Joe saw the writing on the wall. He graciously supported them and gave them the confidence to start their own guiding company.

And it wasn’t just about women—it was about inviting anyone interested into the sport. The Reel Women schools and trips opened up to men and women alike, and soon Reel Women had their own shop.

It became contagious, as Reel Women started to serve as an example for other women to start their own schools and lead women’s trips all over the world. The Reel Women team grew, and Lori-Ann partnered with Jennifer Cornell to oversee the organization. Jennifer embodied the same mind-set as Lori-Ann. As a fishing instructor in the Bahamas, she taught female directors of the Bahamian Ministry how to fly fish.

The Reel Women team continues to do great things individually and collectively within the industry as guides, instructors, trip leaders and fishing directors. Their mission is to introduce women to fly fishing, and to continue to seek new opportunities to make the sport more engaging.

Video of Lori-Ann Murphy inspiring new fly fishers can be found at

About The Orvis Company

Founded in 1856, Orvis pioneered the mail order industry in the United States, operates more than 80 retail stores in the U.S. and the U.K. including its Flagship store in Manchester, VT; and maintains a network of over 400 dealers worldwide. The oldest continuously operated catalog company in the country, Orvis is the premier outfitter of the distinctive country lifestyle and outdoor adventures. A leading corporate steward for the environment, Orvis contributes 5% of pre-tax profits every year to protect nature, support communities and advance canine health and well-being. The company’s international headquarters for its mail order, e-commerce, retail, and wholesale businesses are in Manchester, Vermont.

For more information, visit www.orvis.com.