Ruger Reintroduces the Marlin 1895 SBL Lever-Action Rifle

1895 SBL
Ruger is bringing back the classic Marlin 1895 lever-action rifle with a few added features. IMG Ruger

U.S.A. -( Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce the initial production and shipment of Ruger-made, Marlin lever-action rifles. Just over a year after acquiring the assets associated with the Marlin brand, Ruger is shipping the first Marlin model, the 1895 SBL chambered in .45-70 Govt.

“We are excited to officially flip the switch and let our customers know that Marlin is back,” said Ruger President and CEO, Chris Killoy. “Since the move of over 100 truckloads of equipment and inventory back in November 2020, our engineering team took the 1895 through a complete design and production review focused on achieving the highest quality, accuracy, and performance standards. The end result is a quality rifle, produced using modern manufacturing methods, that consumers will be sure to enjoy and proud to own.”

This first model is just the beginning of the reintroduction of the Marlin brand and illustrates the improved manufacturing processes that deliver reliable, attractive firearms. These processes will result in the introduction of additional Marlin models, calibers and variations over the coming years.

“Being a long-time Marlin fan, I knew that we needed to take our time and make sure that our reintroduction was nothing short of perfect,” continued Killoy. “From the quality of the firearm, to clear ways for consumers to differentiate Ruger-made Marlins, we focused on getting every detail right.”

Ruger-made, Marlin 1895 SBL rifles are marked with “Mayodan, NC,” bear an “RM” or Ruger-Made serial number prefix, have the Marlin Horse and Rider logo laser engraved on their grip, and also feature a red and white “bullseye” on the buttstock.

Additional models are scheduled for release throughout the coming year; specifically, other variations of the Model 1895, as well as the reintroduction of the Model 336 and Model 1894. Due to the anticipated strong demand and the limited quantity of Ruger-made Marlin lever-action rifles, Ruger encourages retailers to contact their distributors for availability and advises consumers not to leave deposits with retailers that do not have confirmed shipments.

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. As a full-line manufacturer of American-made firearms, Ruger offers consumers almost 700 variations of more than 40 product lines. For 70 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens®,” echoes our commitment to these principles as we work hard to deliver quality and innovative firearms.

Ruger Firearms

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Wild Bill

I think that Ruger has a better corporate gun manufacturing attitude than Remington did. Ruger rescuing Marlin from the Remington bankruptcy has to be a good thing from a quality standpoint.
I hope some of those other firearms designs that Remington bought up and shelved (so that Remington’s poor designs would not have to compete with good designs e.g. ParaOrdinance) will be produced again.


Good to see the new rifle. Looking forward to more in the coming year, especially if one is the 39A Golden!


Yes, that Golden 39A is smooth and accurate!


Marlin sold this rifle for $995-$1000 , wonder what the new price will be ? Most likely it has a ilegitiment clownshow Joe Biden price attached to it now . In other words only those illegals who get $450 thousand of tax payer money for breaking immigration laws will be the only ones who can afford to buy this rifle !


Sorry to see that Ruger decided to keep the worthless, useless, P.C. lawyer safety. The price is way overboard with or without the stupid safety.

Wild Bill

Price is Biden inflation. His gift to the American people.


Hoping you won’t buy one……






$1399 retail according to American Hunter, IMO prices will likely go down when the production levels increase.

Roland T. Gunner

Lol the price can go down 30% and still be $1000…for a mass produced lever action rifle; a 160 year old design.


This image shows the rifle without a crossbolt safety, the picture on the Marlin page is from old stock and has the crossbolt safety.


How about less new introductions and getting your regular stock back on shelves, Ruger?

Last edited 11 months ago by Bravas
Getting Old

MSRP $1399 per Marlin webpage;


What are the new additions mentioned under the rifle pic?


Great question. You owe us a re-post with the data.


If you have to ask, you cannot afford it. A philosophy I follow…

If they won’t present the price, I assume it is priceless. ($$$$$)

Wild Bill

My theory of gun buying is “There must be some payment that I can skip … mortgage … insurance … something!!!” MC and a Happy New Marlin!!!

Last edited 11 months ago by Wild Bill

To some extent I agree. However I’ve already got serviceable guns for the entire family. I do want a lever action, but want something in a lesser cartridge that I can shoot all day without breaking my wallet or my shoulder. I want a lever gun that I can slip under the stirrups, drop, scratch and generally abuse without feeling guilty. At that price I’d probably treat it like a safe queen – which doesn’t suit my purposes and wouldn’t do justice to the rifle’s capability. OTOH currently used Henrys or Marlins are going for 800+ on gun broker, and… Read more »


Typical of Ruger. A tacky “red and white bullseye” on the but-stock. Why, oh, why? A lot of people like Ruger, or they wouldn’t be as big as they are. But there is something about their guns (Revolvers excepted, I own two GP100’s in .357) that always strikes me as “cheap and ugly.” For example, I carry a Ruger Officer Model in 9mm. Not because it’s better than S&W or SA but because it’s cheaper by several hundred dollars. I can’t stand the fact that it rattles when I shake it. But again, to be fair, it always goes bang.… Read more »