
FAIRFAX, Va. (AmmoLand.com) — In the October 2025 President’s Column at “America’s 1st Freedom,” Bill Bachenberg announced a new “President’s Website.” It’s live and worth looking at if you’re a National Rifle Association member.
Change in Motion
The National Rifle Association has been under fire for a number of years. According to NRA President Bill Bachenberg, that’s rightfully so. The Association’s board and new leadership have made moves to right the ship, and there have been several reports of positive change within the organization. In part of the continued aim to remain transparent and also listen to the membership, Bachenberg created a President’s website for members only.
Bachenberg Calls for Comments
In the September President’s Column, Bachenberg shared his email address with the entire membership — and really, the public at large. “Please let us know how we are doing and share your ideas on how we can support your NRA better,” Bachenberg wrote. “Feel free to drop me an email … ”
What came of that? Bachenberg said in his October message — written two months prior to publication — that he’s been able to “personally respond to all of your emails (quite a few late nights) and I have talked with a few of you also.”
The Need for a Bigger Platform
Bachenberg has received over 400 emails, and counting. So he launched the President’s website in order to connect in a more real-time manner with members. The website notes that he aims to update the site weekly.
If you’re a member of the NRA, you can log in with your member number at NRAPresident.com.
Bachenberg told AmmoLand News that: “I’ve replied to over 85% of the e-mails and counting. These emails have been personalized, not a form letter response, and sometimes [replying] back and forth with a member.”
“It takes a lot of time to respond in this manner, but our members deserve answers,” Bachenberg confided. “However, the volume has grown too large to continue answering every one individually, I’m sorry. This is one of the reasons I created the website — so all members can access the same information, not just those who emailed me and received a response.”
Bachenberg did note that he will read every email and follow up as needed.
“I believe it is important for the members to know the NRA did not pay for the site or hosting,” Bachenberg said when he was asked about who’s footing the bill. “This is not about me, it’s about our members, donors and industry knowing that the Board of Directors is back in full control.” He said that he’s paying for the site out of his own pocket to better serve the membership.
What are You Going to Find at NRAPresident.com?
This all started with an overflowing inbox. Bachenberg gives his own synopsis of what those emails were all about.
To try and address the most frequent elements discussed in correspondence he received, Bachenberg shared copies of some emails. The threads include the messages and his responses. (To keep the senders anonymous, when needed, he used first names and initials to identify the senders.) There’s a wealth of information buried in the — at the time of publication — 21 email threads that were already shared.
“The Last Eight Years”
A section titled “The last eight years at the NRA: A hard look back,” Bachenberg explains in a detailed, over 1300-word exposé, as much as he could about the Association’s affairs. In this section, there’s a trove of documents also shared, where members can read things like trial documents and other reports.
Documents included at this time:
- FRENKEL REPORT 5/12/03
- NY AG FORENSIC ACCOUNT REPORT 03/24/23
- NY AG JURY PHASE ONE TRIAL 1/8/24 THRU 02/23/24
- NY AG PHASE TWO TRIAL DECISION 07/29/24
- NY AG FINAL JUDGMENT FOR THE FULL CASE 12/11/24
Additional Sections
There are five additional sections beyond those highlighted above. Those sections discuss the NRA’s past, present, and future.
The sections are as follows:
- PROTECTING THE SECOND AMENDMENT
- THE FUTURE
- LEADERSHIP
- COMPLIANCE
- VIDEOS
Overall Impression
This is one of the most transparent acts that an organization’s leader can make. There’s been a call for reform; Bachenberg, the officers, and the board are working to answer that call.
Since the ousting of Wayne LaPierre and election of Doug Hamlin as the executive vice president, the Association — board and employees — have been working to fix the organization. With the election of Bachenberg as the president earlier this year, even more work has been getting done to add transparency and address members’ concerns — the President’s Website illustrates that.
If you’re a member though, you can do the digging on your own. Don’t just rely on our reporting. You’re now able to go and connect directly with the president of the NRA Board of Directors. What’s the thought process at NRA? What’s the plan?
More importantly, you can air your grievances or offer your commentary. Considering the large mass of messages that NRA leadership receives, you might not get a response or an immediate response…but from what it appears, they’re listening and taking action where needed.
Head to NRAPresident.com with your member number and check it out for yourself. Sound off in the comments about what you think of Bachenberg’s latest project.
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About John Petrolino
John Petrolino is a US Merchant Marine Officer, writer, author of Decoding Firearms: An Easy to Read Guide on General Gun Safety & Use and NRA certified pistol, rifle, and shotgun instructor living under and working to change New Jersey’s draconian and unconstitutional gun laws. You can find him on the web at www.johnpetrolino.com on twitter at @johnpetrolino, facebook at @thepenpatriot and on instagram @jpetrolinoiii .
The NRA has a long way to go before I trust them again. It could start by not using chinese junk as an incentive to join.