GrabAGun Defies Industry Slump With Sales Surge

Judge Knocks Down ATF's Engaged in the Business Rule, iStock-1326757134
Judge Knocks Down ATF’s Engaged in the Business Rule, iStock-1326757134

GrabAGun, the first publicly traded firearms retailer, has outperformed the overall industry in sales in 2025.  Marc Nemati, Chief Executive Officer (CEO), stated that sales increased by 16% compared to an industry decline. Sales are good despite the stock price dropping 70% after the company went public.

In 2025, Donald Trump Jr. became an advisor, then a stockholder in GrabAGun. GrabAGun went public in July 2025, becoming the first and currently only firearms retailer listed on the NYSE. GrabAGun is designated PEW on the NYSE.

The price of the stock increased from approximately $11.80 in early January to over $17.20 on July 15th. By July 29th, the price had dropped to $6.20, then gradually decreased to $3.78 on November 14th. GrabAGun remains the only firearms retailer listed on the NYSE.

The cash and equivalent assets of GrabAGun were listed at $3.65 per share as of the end of September. GrabAGun has been repurchasing shares at these low prices. This is an indication that GrabAGun management is convinced the company is on the right track. When a company purchases its own shares with cash, each remaining share owns a larger proportion of the company.

CEO Nemati reported that GrabAGun has no debt. From yahoo.com:

“With over $109 million in cash and no debt, we remain well positioned heading into the fourth quarter and the holiday season. Demand across our core categories remains steady, supported by strong customer engagement on our platform. We’re continuing to invest in the business, advancing our technology, expanding our supplier relationships, and strengthening our customer experience. Our focus remains on building scale, driving operational efficiency, and creating lasting value for our shareholders.”

For the third quarter, net revenue was up to $22.3 million. This is a 10% increase over the same quarter in 2024. Loss from the conversion to public listing and stock-based compensation resulted in an overall loss for the quarter.

Net loss was $3.3 million compared to net income of $0.6 million in the prior year quarter, reflecting the aforementioned stock-based compensation and expenses related to the Company’s public listing.

GrabAGun is dual listed on the NYSE Texas. GrabAGun keeps its primary listing on the NYSE in New York City. The physical location of GrabAGun is in Coppell, Texas, a suburb of Dallas.

The focus of GrabAGun is online sales. Sales through mobile devices accounted for 67% of transactions and 64% of revenue in the third quarter. The strategy is to make online sales, particularly through mobile devices, simple and easy.

In Q3 2025, Mobile Sessions4 grew 13% year-over-year, and accounted for 67% of transactions and 64% of revenue, respectively (compared to 65% of transactions and 63% of revenue for the prior year quarter), demonstrating a meaningful shift in channel mix that aligns with the Company’s mobile-first strategy.

Overall, firearms sales, as measured by the NSSF-adjusted background checks, have remained stable for October, with a decrease of just 0.3 percent compared to October 2024. This is good news for the industry as a whole. It should be good news for GrabAGun as well.

GrabAGun has not avoided politics. They have taken a pro-conservative position. They have publicly appointed Donald Trump Jr. as an advisor and a prominent shareholder. GrabAGun has partnered with Sig Sauer to sell specially marked handguns. For each sale, Sig Sauer makes a donation to Turning Point USA.

With no debt, GrabAGun seems well-positioned to increase profits. If GrabAGun delivers a simple purchasing experience to its customers, along with competitive prices, it may capture market share. As the company repurchases shares at low prices, the remaining shares are positioned to yield higher dividends.

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About Dean Weingarten:

Dean Weingarten has been a peace officer, a military officer, was on the University of Wisconsin Pistol Team for four years, and was first certified to teach firearms safety in 1973. He taught the Arizona concealed carry course for fifteen years until the goal of Constitutional Carry was attained. He has degrees in meteorology and mining engineering, and retired from the Department of Defense after a 30 year career in Army Research, Development, Testing, and Evaluation.

Dean Weingarten


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