Steyr Arms Chooses Hunter Outdoor Communications for Firearms PR

Hunter Outdoor Communications Assumes U.S. Public Relations Role For Merkel & Anschutz Sporting Arms

Steyr Elite 08 With Aluminium Folding Stock
Steyr Arms
Steyr Arms

Trussville, AL –-( Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, announced today that Hunter Outdoor Communications is now managing the public relations programs in the U.S. for Merkel firearms and Anschutz precision rimfire sporting rifles, effective immediately.

Hunter Outdoor Communications has been spearheading the public relations efforts for Steyr Arms since 2009.

Earlier this year, Steyr Arms announced that it had acquired Merkel USA, the American importer and servicing center for Merkel’s hand-crafted and hand-engraved side-by-side and over/under shotguns, fine double rifles, drillings, combination guns, and K1 single- shot stalking rifles, as well as the world-renowned Anschutz precision rimfire sporting rifles. Merkel hunting and sporting arms was created in 1898 in Suhl, Germany, and its firearms have been available in the U.S. since 1991, two years after the fall of the Berlin Wall. Created in 1856, Anschutz is a family-run company, now in its fifth generation.

Hunter Outdoor Communications, a public relations agency specializing in the hunting, outdoor, marine and tactical markets, is headquartered in San Antonio, Texas, with an office in Richmond, Virginia. The appointment is effective immediately.

“We are exceptionally pleased with the partnership we have with Hunter Outdoor Communications,” said Scott O’Brien, CEO of Steyr Arms. “Over the past year, we have made great strides with Steyr products in the U.S. market, and now, we hope to do the same with both the Merkel and Anschutz brands.”

Hunter Outdoor Communications’ public relations program for both Merkel and Anschutz sporting arms will encompass the development and implementation of an aggressive communications plan focusing on Merkel’s exquisite rifles and shotguns that have been hand crafted and refined for more than a century in Germany, as well as Anschutz’s high-performance precision rimfire rifles with an Olympic pedigree.

Established in 1864 in Steyr, Austria, Steyr Arms is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary Safe Bolt System actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is also the U.S. importer for Merkel firearms and Anschutz precision rimfire sporting rifles. For more information, contact Steyr Arms at 7661 Commerce Lane, Trussville, AL 35173; call (205) 655-8299; or visit