Southwick Associates to Aid Outdoor Businesses in 2014, Representatives Available SHOT Show

Southwick Associates
Southwick Associates

FERNANDINA BEACH, Fl –-( Maintaining access to the best and most-up-to-date industry information is critical to any business seeking to improve profitability.

Fortunately for companies in the hunting, shooting and fishing industries, Southwick Associates will be updating their detailed “Size of Market” reports, as well as rolling out new ones in 2014.

Already, forward-thinking business leaders have taken advantage of Southwick Associates’ in-depth knowledge of the market and the information found in their market reports. These one-of-a-kind reports deliver details on various segments within the outdoor market including insight on how large the consumer base is, the most purchased products and brands within the category, the frequency of purchases, average and total amounts of expenditures, and much more. Southwick Associates also provides hunting and shooting-related companies with custom reports identifying what their customers really want, optimal price points and much more.

Reports to be updated and offered in 2014 include:

  • The 2013 Size of Recreational Shooting Market Report, which breaks down the shooting market for rifles, handguns, shotguns, muzzleloaders and air rifles. The report also examines the size of the ammunition market. This report also includes a detailed examination of handloading, optics and shooting accessories.
  • The 2013 Size of Hunting Market Report, which provides data on the actual dollars spent by hunters on product categories such as traditional rifles, tactical rifles, handguns, shotguns, muzzleloaders, air rifles, ammunition types, bowhunting, decoys, game calls, optics, handloading and more.
  • The 2013 Size of Firearms and Ammunition Market Report, which examines how much money is spent on the total rifle market including sales of traditional rifles versus tactical or modern sporting rifles (MSR), as well as total sales of handguns, shotguns, muzzleloaders, air rifles, rifle ammunition, handgun ammunition and shotgun ammunition.

Additional reports are on tap, as well as expanded offerings looking at the whitetail, turkey hunting and other enthusiast-specific markets. Southwick also contracts with businesses and organizations to produce customized reports specific to their needs.

“Through our efforts with various businesses and others, we’ve acquired in-depth data and insights into the shooting sports market. These unique abilities allow us to help companies improved their products, services and revenues in ways no others can,” says Rob Southwick, president of Southwick Associates.

“Plus, our ready-to-go reports offer findings in real dollars making it easy for companies to quickly determine their company’s position and identify problems and opportunities.”

Representatives of Southwick Associates will be available to meet with interested businesses, organizations and media during the 2014 Shooting, Hunting and Outdoor Trade (SHOT) Show in Las Vegas Jan. 14-17. For more details, pricing information or to purchase any of Southwick Associates’ market reports, interested parties can also contact John DePalma, with Brand Intelligent, at [email protected] or 303-552-8454. More information is also available found on

About Southwick Associates: Southwick Associates was founded in 1989, serving state fish and wildlife agencies, sportfishing and hunting industries, and non-profits. We specialize in economic and business statistics related to fish, wildlife and outdoor recreation. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries; identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit us at