Ammunition consumers indicate that demand will remain strong well into 2021. According to research, multiple reasons are driving the continued unparalleled demand.
Concurrently with tracking the unprecedented 2020 market, Southwick Associates today released a report detailing the size and trends of the 2019 hunting and shooting sports market.
Despite well-publicized decreases in the firearm and ammunition categories, 2018 sales for accessories and support equipment grew, driving the overall market to a total of $21.3 billion in retail sale
Stockpilers, or those who set aside 20% or more of their ammunition purchases for future use, account for 44% of all ammunition purchasers.
Mentors and mentoring programs are the best way to grow the next generation of sportsmen, and it’s encouraging to see this role carried out by many hunters and recreational shooting enthusiasts.
SAMM is a quarterly survey that tracks hunters, shooters, and anglers’ use of outdoor media including television, magazines, websites, social media and more. The service also ranks the top individuals
Economic reports by Southwick Associates reveal that more than 53 million Americans consider themselves sportsmen, spending over $93.5 billion in 2016 on gear, licenses, travel, clothing & gas.
Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates.
The changing consumer indicates the same old tried and true marketing tactics will not work on today’s and tomorrow’s firearm owner.
Sportsmen are spending millions of dollars on hunting and recreational shooting equipment, but which brands are they buying?
Insights into the needs, motivations, habits and purchases associated with the self- and home-protection market for firearms and accessories are now available.
One of the most debated topics in the hunting world is whether or not products that are geared to hide or mask human scent while hunting are effective.
According to a survey conducted through HunterSurvey.com, there was a 68-percent increase over the last five years of those hunters who video their hunts.
Crimson Trace has been recognized as America’s Top Brand of Laser Sights in a recently released Southwick Associates report.
Southwick Associates has announced their brand new 2016 top brands list for many hunting and shooting product categories.
Firearms and accessories consumers are not all the same. Business growth depends on understanding consumers’ evolving needs.
For nearly a decade, firearm sales have been driven in part by a fear of increased restrictions on firearm sales and ownership.
Growing your business depends on knowing who favors your products, who favors your competition and why.
We are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo, and the promotion of Nancy Bacon to Vice President.
Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.
Southwick Associates are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo.
While there are definitely generational differences in millennial and non-millennial sportsmen, there are also a number of similarities.
Any sportfishing company wanting to improve business needs to attend the sportfishing industry’s annual trade show in Orlando, FL, July 12-15.
The racial and ethnic make-up of America is changing and with it, so is the American firearms enthusiast. In 2015, to support its marketing and outreach efforts, the NSSF commissioned Southwick…..
Southwick Associates has announced 2015 top brands for many hunting and shooting product categories.
Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.
While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a local bait and…..
While the numbers of hunters (17 million) and anglers (33 million) remain about the same overall when looking at participation levels for the entire country, recent research by Southwick…..
Southwick Associates’ recent economic report of the 2015 SSSF National Championship at the World Shooting and Recreational Complex in Sparta, Ill., June 12-18, 2015, is further proof that…..
Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent.