Majority of Hunters Believe Scent-Masking Products are Effective

Under Armour Scent Control
Under Armour Scent Control

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FERNANDINA BEACH, Fla. -( One of the most debated topics in the hunting world is whether or not products that are geared to hide or mask human scent while hunting are effective, but a recent poll is shedding new light on the topic.

88 percent of hunters believe scent control products are effective for their intended purpose, according to Southwick Associates, the leading market research and economics firm in the outdoor industry. Among those hunters, 51 percent use them.

So, which products are used the most?

Scent control sprays, applied just prior to going to a stand or into the field, are the overwhelming favorite choice of today’s scent-conscious sportsmen with 85 percent using them.

Following directly applied sprays, the survey found these other products to be quite popular:

  • Scent-Control Detergent and Dryer Sheets, 71 percent
  • Scent-Control Hygiene Products, 54 percent
  • Scent-Control Hair Products, 47 percent
  • Scent-Control Clothing, 28 percent
  • Scent-Control Bags or Containers, 27 percent

Field wipes (20 percent), ozone products while hunting (4 percent), ozone products while stored (3%), and unspecified “other” items (2 percent) rounded out the survey results.

Among those hunters who don’t use scent control products, the top reasons for taking a pass on them include: the belief that they do not work (42 percent), cost (21 percent), prefer the challenge of hunting without them (10 percent) and lack of product awareness (4 percent). More than 32 percent of respondents cited “other reasons,” including not needing scent control for species, such as waterfowl and wild turkeys.

“This survey may not settle the debate on the effectiveness of these products in managing scents, but it does show the majority of sportsmen do believe in them and in fact use them to gain an edge in the field,” says Cody Larrimore, research analyst at Southwick Associates, which designs and conducts the surveys at, and

To help continually improve, protect and advance hunting, shooting and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at, and/or

Every other month, participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.


About Southwick Associates:

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

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Hardy Spires

I have never used scent masking products. I have taken my share of deer over the years without them. I have shot deer from my stand numerous times within 25 yards. I have had them walk over my trail to the stand. The one thing that I don’t do is to bring my clothes or shoes inside of the house. I always hang them outside somewhere so that the odors of human living don’t get on them. I have seen folks go inside a restaurant with their hunting clothing on. An old timers trick is to put them in a… Read more »

joe martin

Oh yeah. Teddy Roosevelt, Ernest Hemingway, Jim Corbett and Daniel Boone couldn’t have ever taken a single animal if it hadn’t been for their scent masking products.

David clark

I would like to know how well the product and/or clothing works! How about a percentage rating? A lot of the clothing made now makes me wonder. Plus the scent loc lawsuit of the past. I use the products and clothes. I have been part of southwicks survey for years, a lot of stupid questions and no $100 lol