Improve Your Connection with Millennial Hunters and Shooters

Improve Your Connection with Millennial Hunters and Shooters
Improve Your Connection with Millennial Hunters and Shooters
Southwick Associates
Southwick Associates

U.S.A.-( Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor agencies and businesses accustomed to the traditional interests and habits of older anglers, hunters and shooters.

Millennials tend to exhibit spending patterns and activity levels that differ from their more senior fellow sportsmen, but that doesn't mean they are completely different. Knowing where the similarities reside and where they differ itself can be hard to know. Fortunately, Southwick Associates has researched this important market segment in relation to hunting and shooting, with findings now available in its new study, “The Millennial Report: Comparing Millennial and Non-Millennial Hunters and Shooters.”

Millennial hunters and shooters (those born between 1981 and 2000) are often viewed as an elusive group, challenging conventional industry knowledge of spending patterns and activity levels. In some cases, the difference between these younger and older hunters are minimal, while in other cases, their spending, expectations and activities differ significantly. Examples include:

  • Fewer millennial hunters and shooters (19 percent) identify themselves as ‘conservationists' when compared to non-millennial hunters and shooters (27 percent).
  • Despite the image of millennials as being the most tech-savvy generation in history, non-millennial hunters (26 percent) are more likely to purchase items from websites than millennial hunters (21 percent).

Reasoning for these sometimes unexpected findings are provided in the report, available for $700 from Southwick Associates. The report is designed for marketing professionals wanting to know how to better position their products with the Millennial generation. To see the type of information included in the report, click here. To order, contact [email protected]

About Southwick Associates:

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

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