Ammunition Demand Will Not Subside Soon

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FERNANDINA BEACH, FL. – -( Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate’s ongoing shooting sports consumer market research, multiple reasons are driving the continued unparalleled demand.

In April 2021, Southwick Associates surveyed more than 1,800 ammunition consumers as part of its quarterly HunterSurvey/ShooterSurvey tracking study. In 2020, four out of five consumers encountered out-of-stock issues while trying to purchase ammunition, while three-quarters encountered out-of-stock situations so far in 2021. Of these respondents, 79% reported either fully or partially reducing their target shooting and hunting outings as a result of depleted ammunition shelves.

Going forward, ammunition demand is expected to remain high. Nearly two-thirds of ammunition consumers report their current ammunition inventory was lower than they would prefer.

When asked how much more ammunition they would like to have on hand, 43% reported “much more” while 38% reported, “a little more.” Only 17% were satisfied with the amounts they currently had on hand.

When asked why they desire more ammunition, key reasons included:

  • Uncertainty about future ammunition supplies (72%). This is especially true among consumers 45+ years of age.
  • Uncertainty about future restrictions on ammunition purchases (70%).
  • Uncertainty about future economic conditions (54%).
  • Increased shooting and hunting activity (26%). This was more common among the 25-34-year-old consumers.

“At some point, demand will certainly soften,” reports Rob Southwick, President of Southwick Associates. “However, frenzied purchasing and empty shelves often fuels further increases in demand. We do not see demand softening in the near future.”

Southwick Associates will release additional top-level insights regarding the market and consumer trends in the hunting, recreational shooting, and home/away defense markets as they become available.


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Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and other outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations, and non-profit organizations, to affiliated businesses and manufacturers.

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You have enough guns…….hoard ammo. There’s gonna be a target rich environment in our future. The ammo shortage has been blamed on the new first time gun buyer. Pondering how many of them are buying 300PRC, 300/338 Norma Magnum, 300 Win Mag, 6.5PRC, 338Lapua Magnum, and all the other magnum shootem-way-out-there cartridges causing the unobtainium situation in those calibers??? Guessing not many of those first time gun buyers even know those calibers exist. So where is the ammo in those calibers????.


Of course it won’t. On July 24, 2020, I ordered from Sportsman’s Guide, through an AmmoLand link, 2000 rounds of Winchester 124gr bulk ammo in cans (Item # WX2-705550). Price, at that time, was roughly 26 cents a round. Today, I have my 4th delivery delay, with a new delivery date of, ironically, July 24, 2021 – exactly one full year later. Funny thing though – I can buy the exact same Winchester 124gr 9mm rounds, in 50-round boxes, for between $1 and $1.38 a round. So, apparently, my good-faith order of 2000 rounds has yet, in a full year’s… Read more »


Exactly. They should have to fulfill backorders before being allowed to gouge consumers. This is why I did not renew my membership. And will not purchase anymore products from them.


There does not seem to be a shortage at all. If I want to spend over $.50/a round I seem to be able to get ammo. Someday all the folks paying 3-5 times what the cost used to be will be standing on the line shooting 50-70 per round 9MM and kicking themselves because they were stupid, greedy hoarders. I reload all my ammo and can’t get primers. The manufacturers are running as fast as they can so the primers I need must be going to Ammo makers to put in their new rounds to sell at inflated prices. It… Read more »


I wonder if government supply contracts are sponging up a lot of the ammo. I think they buy more than they can possibly shoot, even with their rat-a-tat guns. Maybe we should find where they store it.


I tried explaining this 8 months ago. Even though the Govt has their own producers. They control imports, all of it from raw materials to finished products. Why make more & sell for less ? When they can make less & sell for more.


When the war starts, it’ll be Patriots vs the die-hard LEO’s .

There’s no need to hoard ammo – we should be able to continue our fight with the guns/ammo we take off the dead traitors.


To the victor goes the spoils. Twas ever thus.


I have essentially stopped shooting. I did fire 19 rounds through a new Glock 48. It fuctioned properly, but that is about 250 rounds less than I would normally shoot to test a gun. With 20 rounds of JHP remaining and no hope of getting more, it will have to do. We need to see improvements in the system.

Idaho Bob

How much ammo is enough? Just a little bit more!

WI Patriot

Some would be surprise at how fast one can build their inventory…hundred here, 2 hundred there…of course it never hurts to have a solid base to begin with…


As long as people keep ripping ammo off the shelves at current prices, the cost will remain high and the supply low. The only way ammo will go back to pre-COVID/-riot numbers is if we stop purchasing ammo long enough to let inventory build back up in the stores and purchase sparingly for a period of time: around 8-10 months. Banding together to suffer a small sacrifice *will* go a long way.
However, given the selfish nature of the average American, that’s not likely to happen.


It’s not that “Americans” are being selfish. People are stocking up to whatever inventory THEY can personally afford and feel comfortable with, regardless of the price. THAT is called Supply and Demand. The prima donnas were saying the very same thing of the cost of the M1 Garand Rifles that sold for $129.00 and M1911-A1 Colt .45 pistols at $29 each. Auto collectors said the same thing about the $3,000 Pontiac GTO’s and so on. But your idealism of trying to convince people all across the country to simply stop buying at online prices is far beyond ridiculous. You would… Read more »

Last edited 1 year ago by USMC0351Grunt

Reloading components, especially primers are hard to find. It will take a while. This is all gummint imposed gummint cheese and will remain a threat as long as The People view their gummint as an active or tacit threat. Appointing fascists like David Chipman to ATF will cause another firestorm and then as ATF Uberfurher he will restrict key components. So we have 45 months until the money is off our backs. it goes in waves. The history of gun control and the hysteria surrounding threats to liberty are not new. Plan ahead. Reload.


Or don’t reload, buy ammo. As we are seeing primers are non-existent. Even 209 shot shell primers.


I came across several dozen boxes of both large and small rifle primers, pistol primers and Shot shell primers at prices of $149 / 1,000 and $199.00 / 1,000 in south Ft Worth area just within the past 5 days.

Last edited 1 year ago by USMC0351Grunt

There is plenty out there at even cheaper prices. If you didn’t act prudently beforehand.

Reloading Supplies for Sale – Buy Reloading Supplies at

Autsin Miller III

Too bad they didn’t include a question regarding how high ammo had to be before folks stop buying. I know a lot of the newbies are stocking up but I believe most of us are unwilling to pay these prices so I’m of the opinion they will come down by the end of summer.


I made that exact same point, yet everyone jumps on me like I just shot their dog.
The internet is filled with wackos. lol…

Green Mtn. Boy

“Ammunition Demand Will Not Subside Soon”
Understatement of the decade.


It’s nice to see Ammoland telling us where we can find things. I saw powder yesterday and I literally haven’t seen any decent powder for sale for over a year. Sometimes they post things and they are sold out by the time I get to them but I bought some hellcat 15 round magazines that I had no idea existed because they posted an advertisement about them. I purchased some projectiles because of them too. I almost bought some powder yesterday but by the time I decided to buy it, it was gone, LOL, snooze you loose and I only… Read more »

Last edited 1 year ago by musicman44mag

So what powder are you looking for?

Last edited 1 year ago by RoyD

NVIHT N-105, you can use that with almost any projectile in 357 and one of my books says it is the most accurate. Thanks.

Desert Rat

I stocked up on Accurate #7 years ago. It’s great for .357. I gave my brother an 8# jug last month to get him through until he can find Titegroup to load 9mm with. #7 isn’t the ideal powder for 9mm but it beats an empty powder measure and delivers the same velocities. At the gunshow prices for powder last month that was an $800+ gift Prices for powder and primers are ridiculous. Primers were $350/1000. If I sold my stock I could buy a new Bugatti.


If the IRS ever found out about how many primers I have in stock they’d try to get me for a Capital Gains Tax on the increase in value.


I use Titegroup and Longshot the most and have some H-110 in case I ever get around to shooting the super heavy weights in the 44 Mags again. I have an eight pound jug of Win 244 just in case and a number of pounds of other powders used over the years. These all for the pistol rounds from 25ACP to 44 Mag in the 345gr persuasion. The rifle rounds are loaded with H-380, H-414, and several other powders accumulated over the years. They don’t get shot very often these days just because 270grs at 2900 fps isn’t as fun… Read more »