Get Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

Southwick Associates
Southwick Associates Hunter, Shooter, and Angler Surveys
Southwick Associates
Southwick Associates

Fernandina Beach, FL -( Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.

But commissioning a survey can be expensive, and many times you just have a few questions you’d like answered. Now, Southwick Associates is facilitating a cost-effective way to get those answers. Companies that wish to reach anglers, hunters, shooters, or recent firearms purchasers can now share the cost of a single survey while maintaining confidentiality and ownership of their own questions and results.

This Spring, Southwick Associates will field an omnibus survey using a general population sample of adults 18 and older to target anglers, hunters, shooters, and firearm purchasers. Companies can add their own confidential questions to the overall survey and receive the insights they need for a fraction of the cost of a full-blown survey. Any topic can be investigated: preferred brands, brand awareness, recent purchases, interest in new products and much more. Results can be segmented by demographics, types of equipment, primary reasons for the purchase and much more!

“By adding questions to an existing survey, expenses are shared across a large number of companies, making market research very affordable,” says Nancy Bacon, Business Development Director at Southwick Associates. “Companies pay per question and share the sample cost, cutting the total cost in many cases to a quarter of the normal survey cost.”

Participation in the omnibus survey is fully confidential, and only the company adding questions receives the results to those questions. Questions need to be finalized by March for inclusion in the upcoming omnibus survey. Results will be available to participants in May.

For more information, contact Nancy Bacon, Director of Business Development, or Southwick Associates’ Sales Representative, John DePalma at Brand Intelligent.

About Southwick Associates:

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels.

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