Handgun owners who don’t already possess a concealed-carry permit, about 40 percent said they intend to apply for one within the next 12 months…
Nearly Half of All Handgun Owners Plan to Apply for a CCW Permit in 2011
Southwick Associates Page 3
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Looking to Market to Hunters Magazines Still Rule But Smart Money is Online
Magazines are still the media source of choice for hunters, according to the June 2010 HunterSurvey.com…
Firsthand Experience Guides Sportsmen’s Brand Buying Decisions
Internet when counted as a whole (26.4%) now has larger influence than print…
Give Your Firearms Business an Edge in 2011
To get that critical data, more outdoor companies and agencies turn to Southwick Associates, the industry’s leading surveyor of consumer trends and economic and business statistics…
Despite Persistent Economic Woes, Hunting and Fishing Purchases Are Holding Steady
While a still-struggling economy and near-record unemployment remains, it appears the spending habits of sportsmen in 2010 have stayed the course…
Top Hunting and Target Shooting Brands of 2009
Southwick Associates’ compiled the following data for the brands anglers, hunters and target shooters preferred most in 2009..