Looking to Market to Hunters Magazines Still Rule But Smart Money is Online
Outlets such as E-mail, Social Media and AmmoLand Shooting Sports News.
FERNANDINA BEACH, Fla. –(Ammoland.com)- Magazines are still the media source of choice for hunters and anglers, according to the June 2010 HunterSurvey.com and AnglerSurvey.com polls, which showed 44 percent of hunters and 33 percent of anglers use magazines most for information and entertainment.
The second most important media source for anglers are websites, with 25 percent indicating they use websites as a primary source of information. Television is still a mainstay for hunters with more than 15 percent reporting they rely most on television for information and entertainment.
Only 15 percent of hunters said they use websites the most to learn about hunting or to be entertained. E-mail was cited as a principal source of information by more than five percent of anglers and hunters while state wildlife agency websites were the most important media source for four percent of hunters and 3 percent of anglers.
Although social media use (Facebook, Twitter, etc.) is burgeoning for many audiences, its use by anglers and hunters remains low. Lumped in with books, newsletters, newspapers, and radio it makes up the smallest percentage of usage. However, four percent of hunters and more than five percent of anglers indicated they used all available media sources for learning and entertainment, which shows the large potential for growth in the social media arena. Companies that want to take advantage of the online opportunities should keep an open mind when developing campaigns.
“With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, organizations and businesses should consider adding new media to their traditional outreach platforms to ensure their messages are getting out there. Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions,” said Rob Southwick, president of Southwick Associates.
About Southwick Associates:
Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sport-fishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor re-creationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit: www.southwickassociates.com