Top Hunting and Target Shooting Brands of 2009

Top Fishing, Hunting and Target Shooting Equipment Brands for 2009

Southwick Associates
Southwick Associates

FERNANDINA BEACH, Fla. – -(AmmoLand.com)- Southwick Associates’ compiled the following data for the brands anglers, hunters and target shooters preferred most in 2009.

These lists were compiled based on surveys completed by 34,185 anglers and 44,734 hunters and target shooters that voluntarily participated in AnglerSurvey.com, HunterSurvey.com and TargetshootingSurvey.com polls, respectively.

In 2009, the top angler brands were:

  • Top rod brand: Shakespeare Ugly Stik (16.4% of all purchases)
  • Top reel brand: Shimano (23.0% of all purchases)
  • Top rod and reel combo brand: Shakespeare (25.7% of all purchases)
  • Top fishing line producer: Pure Fishing’s Berkley line (Trilene, Fireline, Big Game, Vanish) (42.6% of all purchases)
  • Top hard bait brand: Rapala (30.6% of all purchases)
  • Top soft bait brand: Zoom (16.8% of all purchases)
  • Top spinner bait brand: Strike King (16.6% of all purchases)
  • Top hook brand: Eagle Claw (34.5% of all purchases)
  • Top sinker brand: Bullet Weight (19.0% of all purchases)
  • Top fly rod brand: Sage (16.7% of all purchases)
  • Top fly reels brand: Orvis (11.1% of all purchases)
  • Top fly combo brand: St. Croix (18.0% of all purchases)
  • Top fly line brand: Scientific Angler (28.8% of all purchases)
  • Top fly brand: Orvis and Cabelas tied (11.0% of all purchases, each)
  • Top fly leader brand: Rio (28.4% of all purchases)
  • Top fly tying material brand: White River (60.5% of all purchases)
  • Top fish finder or sonar brand: Humminbird (42.9% of all purchases)
  • Top tackle box brand: Plano (55.8% of all purchases)
  • Top landing net brand: Frabill (20.2% of all purchases)
  • Top fishing knife brand: Rapala (22.6% of all purchases)

The top hunting and target shooting brands in 2009 were:

  • Top rifle brand: Remington (16.5% of all purchases)
  • Top shotgun brand: Remington (22% of all purchases)
  • Top muzzleloader brand: Thompson Center (29.5% of all purchases)
  • Top handgun brand: Sturm, Ruger (16.6% of all purchases)
  • Top scope for firearms: Bushnell (17.3% of all purchases)
  • Top rifle ammunition brand: Remington (28.8% of all purchases)
  • Top shotgun ammunition brand: Winchester (32.0% of all purchases)
  • Top handgun ammunition brand: Winchester (22.0% of all purchases)
  • Top blackpowder brand: Pyrodex (51.5% of all purchases)
  • Top balls, bullets, or shot brand: Hornady (26.2% of all purchases)
  • Top bow brand: BowTech (14.8% of all purchases)
  • Top arrow brand: Easton (30.3% of all purchases)
  • Top fletching brand: Bohning (30.3% of all purchases)
  • Top broadhead brand: Muzzy (25.3% of all purchases)
  • Top archery target brand:  The Block (22.3% of all purchases)
  • Top decoy brand:  Flambeau (15.7% of all purchases)
  • Top game call brand: Primos (34.8% of all purchases)
  • Top reloading bullet brand: Hornady (30.2% of all purchases)
  • Top reloading primer brand: CCI (36.0% of all purchases)
  • Top reloading powder brand: Hodgdon (36.5% of all purchases)
  • Top binocular brand: Bushnell (19.5% of all purchases)
  • Top holster brand:  Uncle Mikes (21.4% of all purchases)
  • Top knife brand: Buck (16.7% of all purchases)
  • Top scent or scent covering brand:  Scent-A-Way (24.5% of all purchases)
  • Top shooting target brand: Shoot-N-C (38.9% of all purchases)
  • Top clay brand: White Flyer (34.3% of all purchases)

You can stay abreast of consumer buying patterns and overall market trends by purchasing an annual subscription to Southwick Associates’ monthly AnglerSurvey or HunterSurvey/ TargetShooting Survey reports. Reports are available for specific product categories including fishing rods, reels, line, lures, tackle, electronics, apparel, fly-fishing and ice fishing gear, and more. Year-end summary reports are available, too. To purchase, contact Donna Leonard at [email protected]

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