Sportsmen born between 1981 and 2000, better known in marketing and demographic terms as Millennials, have been a challenge for outdoor businesses.
Southwick Associates are proud to announce the hiring of two new staff members and research experts, Patrick Hogan and Lorna Caputo.
While there are definitely generational differences in millennial and non-millennial sportsmen, there are also a number of similarities.
Regardless of where your company falls on that spectrum, it’s critical to get the most out of every advertising dollar and to do that, businesses must understand the best way to reach their…..
Any sportfishing company wanting to improve business needs to attend the sportfishing industry’s annual trade show in Orlando, FL, July 12-15.
The racial and ethnic make-up of America is changing and with it, so is the American firearms enthusiast. In 2015, to support its marketing and outreach efforts, the NSSF commissioned Southwick…..
Southwick Associates has announced 2015 top brands for many hunting and shooting product categories.
Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.
While a growing number of sportsmen embrace the availability and convenience of buying hunting and fishing licenses online, the longstanding tradition of standing in line at a local bait and…..
While the numbers of hunters (17 million) and anglers (33 million) remain about the same overall when looking at participation levels for the entire country, recent research by Southwick…..
Southwick Associates’ recent economic report of the 2015 SSSF National Championship at the World Shooting and Recreational Complex in Sparta, Ill., June 12-18, 2015, is further proof that…..
Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent.
Whether public or private, the amount of land available to hunters is limited and in many areas, shrinking.
Has the limited supplies of .22LR Ammunition in recent years caused more sportsmen to make the switch to shooting airguns???
The surveys available at HunterSurvey.com, and AnglerSurvey.com provide the easiest and fastest way for sportsmen to provide feedback to make sure leaders have the information they need to support….
Although the outdoor market is one typically focused on male consumers, today, more than a quarter of all anglers are female, while women account for approximately 10 percent of all hunters and…….
Southwick Associates, the nation’s premier outdoors market research firm, has announced the brands hunters and shooters purchased most frequently in 2014.
Southwick Associates has announced 2014 top selling brands for many hunting and shooting product categories…
As announced at the 2015 SHOT Show in Las Vegas, Southwick Associates is now providing new Size of the Hunting, Shooting and Self-Defense Market reports to the outdoor industry.
For the first time, Southwick Associates and the National Shooting Sports Foundation (NSSF) will be offering exhibitor seminars that focus on market research.