Give Your Manufacturing the Competitive Edge with Southwick Associates

Southwick Associates to Present at the SHOT Show 2015, Jan. 1922

Southwick Associates
Southwick Associates Hunter, Shooter, and Angler Surveys
Southwick Associates
Southwick Associates

Fernandina Beach, FL -( To remain truly competitive, smart businesses need accurate market and customer information.

To gain this critical knowledge, more outdoor companies turn to Southwick Associates, the outdoor industry’s leading provider of hunting and shooting market statistics and customer insights. For the first time, Southwick Associates and the National Shooting Sports Foundation (NSSF) will be offering exhibitor seminars that focus on market research and how it benefits small and medium-sized manufacturers.

These identical seminars, titled “Market Research 101 for Manufacturers,” explain how small to mid-sized companies in the shooting sports industry can grow by using reliable information to identify and embrace changes in customer preferences and to reduce risk by making information-based business decisions. The seminars will explain the latest market information and resources available, and will help companies understand how to obtain and effectively interpret these valuable resources without having to increase staff. Lessons will include simple methods for collecting tactical feedback from customers and how to employ these new insights.

The first seminar will be held on Monday, January 19th from 4:00 to 5:30pm at the Venetian Hotel, immediately followed by a reception for participants to meet and share ideas. The seminar will be repeated on Thursday, January 22nd from 3:30 to 4:30pm.

To sign up for either seminar, register here. Location and other details will be provided during the registration process.

About Southwick Associates

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Founded in 1989, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels. Visit for more information.

About, and

Launched in 2006,, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and or on Twitter at!/AnglerSurvey and!/HunterSurvey.