Southwick Associates’ Top Hunting & Shooting Brands of 2016

Southwick Associates
Southwick Associates
Southwick Associates
Southwick Associates

FERNANDINA BEACH, Fla. -( Southwick Associates has announced the 2016 top brands for many hunting and shooting product categories.

This list has been compiled from the internet-based surveys completed in 2016 by the Southwick Associates and panels.

In 2016, the most frequently purchased hunting and shooting brands included:

  • Top air rifle brand: Crosman
  • Top handgun ammunition brand: Winchester
  • Top bow brand: Bear
  • Top broadhead brand: Rage
  • Top archery target: The Block
  • Top handloading die brand: Lee Precision
  • Top reloading bullet brand: Hornady
  • Top scope brand: Vortex
  • Top laser sights brand: Crimson Trace
  • Top boot brand: Lacrosse
  • Top backpack brand: Fieldline
  • Top two-way radio brand: Cobra
  • Top game feeder brand: Moultrie
  • Top odor eliminator brand: Scent-A-Way
  • Top treestand brand: Big Game
  • Top shooting bench and rest brand: Caldwell
  • Top shooting clays brand: White Flyer
  • Top sling brand: Allen
  • Top bipod brand: Harris
  • Top bolt brand: Palmetto State Armory
  • Top hand guard brand: Magpul

The list above is only a fraction of the more than 100 hunting and shooting products tracked in the Southwick Associates bi-monthly consumer panel surveys. Aside from brand purchased, information also includes the percentage of product purchases across different retail channels, total spending and average price paid by product, and demographics for hunters and shooters buying specific products.

In addition, Southwick Associates tracks hunting and shooting participation information including total days spent hunting and shooting, type of hunting, preferred species and where they go.

Topline participation and equipment purchase information from the HunterSurvey and ShooterSurvey consumer panel surveys is available in the Hunting and Shooting Participation and Equipment Purchases Report. The report can be purchased as a subscription to the six bi-monthly reports, or as a single annual year-end report.

Companies can gain a better understanding of where they trail or lead the competition through custom analysis of the database of information collected through the years. To purchase a report or learn more about the insights available, email [email protected]


About, and

Launched in 2006,, and help the outdoor industry, fisheries and wildlife officials and sportsmen’s organizations track consumer activities and expenditure trends.

Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States. Follow them on Facebook at and


About Southwick Associates:

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

For more information, visit their website.