Children Are a Big Part of the Outdoor Experience

Youth Shooter
Southwick Associates
Southwick Associates: Hunter, Shooter, and Angler Surveys

Fernandina Beach, FL -( Many sportsmen have fond memories of special times outdoors hunting and shooting with a parent or grandparent.

And it seems as adults, many are only too happy to provide those same great experiences for the younger generations. In a recent joint survey by and, researchers learned as many as 50 percent of those sportsmen surveyed had taken a child shooting in the past 12 months, while 37 percent had taken a child hunting.

As one might expect, the majority of those children taken outdoors were the sons and daughters of those surveyed with 47 percent of those taken shooting being a son or daughter and 54 percent of those taken hunting a child of the respondent. Seventeen percent of hunters took more than one child out in the past 12 months and 24 percent of recreational shooters took a kid shooting. Interestingly, as many as 19 percent of hunters shared hunting with a young person not related to them, while 21 percent of shooters did. The remainder were grandchildren, nieces and nephews.

“Passing a love for hunting and shooting along to the next generation is a vital part of the total outdoor experience. Everyone has special memories of time spent in the woods or at the range with their parents or other mentors as a young person, and it is clear today’s adults want to keep that tradition alive for their kids,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at, and

To help continually improve, protect and advance hunting, shooting and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at, and/or

Every other month, participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.

About, &

Launched in 2006,, and help the outdoor equipment industry, government fisheries and wildlife officials and conservation organizations track consumer activities and expenditure trends. Survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States.

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About Southwick Associates:

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. Celebrating 25 years in 2015, Southwick Associates is renowned for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, and economic impact studies, Southwick also provides syndicated participation, media consumption, and equipment purchase tracking studies utilizing their three proprietary sportsmen panels.

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