Learn More About Anglers and the Industry at ICAST

International Convention of Allied Sportfishing Trades (ICAST)
International Convention of Allied Sportfishing Trades (ICAST)
Southwick Associates
Southwick Associates

Fernandina Beach, FL -(AmmoLand.com)- Any sportfishing company wanting to improve business needs to attend the sportfishing industry’s annual trade show in Orlando, FL, July 12-15.

The International Convention of Allied Sportfishing Trades (ICAST) is the trade’s annual gathering; a place to learn about new products, develop new contacts and learn more about business and your customers.

Southwick Associates will be there to help you with your custom research needs. To learn more about business trends and customers, Southwick Associates will be hosting three seminars at ICAST:

July 13, 3 p.m. – 4 p.m. – Learn more about the size and trends of the fly fishing market and fly anglers’ buying habits by attending “The Fly Fishing
Market and Trends.” Presented by Ben Bulis, president of the American Fly Fishing Trade Association (AFFTA), and Rob Southwick of Southwick Associates, this seminar will present the results of the 2016 fly fishing dealer survey and will share trade insights from two of the industry’s most knowledgeable experts.

July 14, 10 a.m. – 11 a.m. – Rob Southwick presents “Connecting with Today’s Angler: Knowing Your Customers – Why People Fish, Why They Quit and How to Better Reach Them.” If your job is to find new markets and connect with anglers, this seminar is a must. Based on recent research by the ASA and presented by Southwick Associates, this session will explain the many types of anglers, their lifestyle segments, rates of fishing, reasons for fishing or not, preferences and more.

July 14, 3 p.m. – 4 p.m. – Rob Southwick presents “Tips to Deciphering Data: Which Way is the Sportfishing Market Going?” Serving two primary purpose-to provide the latest insights on industry direction and to help businesses and media learn where to go for the latest insights-this seminar will help you become an expert on trade trends and resources. Hosted by Southwick Associates, this seminar is a must for people responsible for strategic and tactical direction within sportfishing companies and organization.

Southwick Associates will be available to meet and discuss your custom research needs. Contact [email protected] The annual ICAST show is the largest gathering of recreational angling businesses, organizations and trade professionals in America. Make your plans to attend ICAST this July and don’t miss out on these informative seminars presented in part by Southwick Associates.

To register, please visit www.ICASTfishing.org.

About Southwick Associates:

Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.

Visit www.SouthwickAssociates.com for more information.