Category/Strategic Marketing Associate Position Available with Sitka Gear

Sitka Gear, Next-to-Skin line
Sitka Gear, Next-to-Skin line
Sitka Gear
Sitka Gear

Bozeman, MT -( Sitka Gear, the industry leader in performance hunting gear is looking for an experienced Category/Strategic Marketing Associate to join its Bozeman-based team. In this role, you will develop the marketing insight and provide the team the best opportunities for growth.

You will use your experience in and knowledge of strategy and partner with a category product associate to become the core of a merchant team for this category of hunting apparel. This team will provide the direction and focus of our product-driven organization within the category by exercising sound analysis and judgment, influencing the thinking of others, and managing relationships with our key vendors and other associates to create the best hunting apparel in the world.

The Ideal Candidate Will:

  • Be an experienced and passionate whitetail deer and/or waterfowl hunter
  • Have experience in and excitement for the marketing of high-performance hunting gear
  • Have experience taking consumer insights through the commercialization process and executing at retail
  • Be skilled at integrating a diverse group into a cohesive team focused on achieving a singular objective

Responsibilities Include:

  • Collaborating with internal and external partners to understand the target consumer and tracking metrics to evaluate our effectiveness in reaching that consumer
    • Using consumer research, consumer focus groups and business analysis to understand the competition, consumer segmentation & positioning
  • Being one of the primary members of the category merchant team
    • Collaborating with the Product Manger to create the 3-year strategic plan for the category
    • Creating unmet need consumer gap analysis
  • Designing and leading the execution of the rolling 18-month marketing plan tied to the category business plan. This includes:
    • Writing creative briefs, helping to manage the creative development timeline, process, and brand budgets, while protecting & developing brand voice across all consumer touch-points
    • Partnering with and the Sitka Gear retail marketing team to win in-store and online
    • Assisting the sales team and retail marketing teams with materials needed for major account presentations/sell-ins/retail execution
    • Aligning internal associates across product, sales, marketing and other cross-functional partners (i.e. serve as a liaison between Product and overall Marketing team ensuring all marketing touch points have the information they need to execute effectively)

Required Qualifications:

  • Four year business degree
  • An experienced and passionate whitetail deer and/or waterfowl hunter
  • Minimum of 5 years of consumer marketing experience with at least 2 years’ experience as a category marketing manager which includes:
    • Experience leveraging market research, opportunity-assessment tools, project reviews, and stage-gate development processes to critically analyze business opportunities and/or new product/applications and determine value and complexity
    • Experience creating and executing go-to-market strategies
  • Proven experience leading people and/or projects from ideation through launch
  • Excellent verbal and written communication skills
  • Excellent teaming, influencing, and interpersonal skills proven to effectively collaborate internally and externally
  • Creative, proven self-starter
  • Ability to:
    • Adapt and change direction/approach when necessary
    • Effectively collaborate internally and externally
    • Navigate early-stage development when working with limited data
    • Work reliably with remote team members
    • Travel up to 40%

Desirable Job Qualifications:

  • Marketing degree
  • Prior experience:
    • working with premium consumer goods
    • developing or marketing technical outerwear
    • working in the hunting or fishing channel
    • managing external agencies

Interested candidates should apply by going to the “Careers” section of

About Sitka Gear:

Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition.

For more information about Sitka visit or call 877.SITKA-GR.