Lucas Burt Joins Leupold to Lead Digital Media Program

Leupold is pleased to announce the hiring of Lucas Burt as social media strategist. Lucas brings a wealth of expertise in engaging with audiences and storytelling, and is an avid outdoorsman, hunter and angler.
Leupold is pleased to announce the hiring of Lucas Burt as social media strategist. Lucas brings a wealth of expertise in engaging with audiences and storytelling, and is an avid outdoorsman, hunter and angler.
Leupold & Stevens, Inc.
Leupold & Stevens, Inc.

BEAVERTON, Ore.-(Ammoland.com)- Leupold & Stevens, Inc. is pleased to welcome Lucas Burt to the Leupold team as Digital Media Strategist. Burt will drive Leupold’s social media channels, create strategic content plans and foster engagement between the optics manufacturer, hunters and shooters.

Burt joins Leupold after several years at Nike, where he led the content development for a variety of company initiatives. He brings a wealth of storytelling experience and a proven track record of connecting with audiences to tell the Nike brand story.

“While Lucas is an incredibly talented digital communicator, he’s also a lifelong hunter and outdoor enthusiast. His experiences in the field and behind a rifle on the hunt allow him to bring his personal perspective to our digital communications,” said Rob Morrison, vice president of global marketing for Leupold and Stevens, Inc.

“We’re excited to have him on our team and can’t wait for him to help grow our engagement in the online space.”
Burt graduated from Southern Oregon University with a degree in journalism. In addition to his passion for the outdoors, Burt has also spent time on a U.S. Forest Service fire crew.

For more information on Leupold products, please visit us at www.leupold.com.

Join the discussion on Facebook, www.facebook.com/LeupoldOptics, on Twitter at www.twitter.com/LeupoldOptics or on Instagram at www.instagram.com/LeupoldOptics.

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.

About Leupold & Stevens, Inc.:

Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth generation, family owned company that designs, machines and assembles its riflescopes, mounting systems and tactical/Gold Ring spotting scopes in the USA. The product lines include rifle, handgun and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories and Pro Gear.

For more information, visit: www.leupold.com.

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