Fairfax, VA – -(AmmoLand.com)- As many of you may know, we have been evaluating if our investment in NRATV is generating the benefits needed. This consideration included the return on investment and the cost and the direction of the content. Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment.
So, after careful consideration, I am announcing that starting today, we are undergoing a significant change in our communications strategy. We are no longer airing “live TV” programming. Whether and when we return to “live” programming is a subject of ongoing analysis.
The NRA will continue and improve our service on social media channels and our flagship website, www.nra.org – your trusted resource of information. Our many web sites will continue to showcase new and archived videos, as we reorganize much of this information in a way that better serves our key audiences.
What necessitated the change now is our conclusion that our longtime advertising firm and website vendor failed to deliver upon many contractual obligations it made to our Association. The NRA will always hold our vendors to high standards and ask that they maximize their value to the Association. No exceptions.
Looking ahead, you can expect great things from your NRA. We will energize our messaging strategy, become more cost efficient, and promote the NRA’s singular focus like never before. Simply put, our messaging strategy will advance the NRA’s core mission: to serve our members and fight for our Second Amendment.
– Wayne
About National Rifle Association:
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Follow the NRA on social at Facebook.com/NationalRifleAssociation and Twitter @NRA. Visit: www.nra.org
Benefactor Life Member/Instructor/CRSO here. Not one red cent more until Wayne and the rest of the toxic leadership is gone. Doesn’t matter who’s at fault anymore. We’ve gone way past that point. The only solution now is a complete housecleaning, starting from the top.
Is there any place where people can give their name ,Nra membership number or former number , state and years of membership so an actual list can be obtained and see how many people are refusing any more financial support ? Not renewing, renewing but no other support, will renew after W. Lapierre and Board of Directers gone or just renewing and thinking and acting like everything is ok and it will all work out . W Lapierre says there are 5 million members so maybe we can find out how many of those 5 million members really feel. What… Read more »
Looking forward, you’re gonna do what?
Why haven’t you been doing this already!
When you claim you’re gonna do something different is an admission you failed in past leadership.
they just want the same “rights” as goober-ment emplo-ees: life-time employment, can’t ever be fired, immunity from anything, somebody-else paying their pensions
OUR CLUB IS CHANGING BYLAWS THAT REQUIRED NRA MEMBERSHIP. WE NOW HAVE TO BE A MEMBER OF ANY ORGANIZATION THAT ACTUALLY SUPPORTS THE 2ND AMENDMENT.
Wayne should be gone also. My dues shouldn’t be buying new suits for him.
Not much of a herd creature but im with the herd on this. Wlp must go and take catlady marion with you.
But i think he’ll go when they put thecuffs on him and sell off the remaining assets to pay fines and court costs!
I hope coumos new york chokes on it.
Wayne “Fuck the rank and file NRA members” LaPierre has to go! Same for the Board members that have been there for more than two terms.
If it were possible legally, it is a perfect time for WLP to be executed in public. Two in the back of the head, Communist China-style. That not being possible, public censure and an escort to the NRA HQ front door and into the street would be nice.
I am not renewing g.my membership until the current leadership resigns from office. Your killing the NRA, please step down. You will not get a y more contributions from myself. Thank you as member since 1974
Have not heard or read this much BULL$HIT since the last time hillary clinton or maxine waters opened their mouth.
Step down and resign NOW.