Federal Recognized as Today’s Top Rifle and Handgun Ammunition Brand

Federal Recognized as Today’s Top Rifle and Handgun Ammunition Brand
Federal Recognized as Today’s Top Rifle and Handgun Ammunition Brand

U.S.A.-(AmmoLand.com)- Federal was the top rifle and handgun ammunition brand in 2020 according to the feedback of more than 15,000 hunters and recreational shooters. When Southwick Associates compiled the results of their ongoing “Hunting & Shooting

Participation and Equipment Purchases consumer tracking study” Federal led in both of these ammo categories.

“Our workforce in Anoka, Minnesota is very proud that the popularity of Federal and Federal Premium centerfire handgun ammunition continues to lead the market,” said Federal Centerfire Rifle Product Director Mike Holm. “We are pleased to see consumers are choosing Federal now more than ever. Our factory continues to work at full capacity to deliver quality products shooters and hunters worldwide depend on. Our ammunition offers consistent, accurate performance for all types of recreational shooting, hunting and self-defense.”

The Federal brand family of rifle ammunition, including Federal Premium, Federal, Fusion and American Eagle, were purchased by more than 20 percent of the surveyed consumers to lead all rifle brands. For handgun ammunition, Federal and its sub-brand American Eagle were purchased by 19 percent which were the top brands in that category.

“Our focus has always been on those who use our products in the field and on the range. If we meet their needs, they will have a great experience with our brand,” continued Holm. “Our factory workers are extremely proud of the fact that our quality ammunition continuously leads the market and delivers on the expectations of our consumers. This report confirms we’ve accomplished what we’ve always worked hard to achieve.”

Federal’s latest ammunition introductions for 2021 are sure to impress their loyal customer base. New product highlights include:

  • Swift Scirocco II: With bullets specifically designed for high performance, these loads flatten trajectories and retain more velocity and energy downrange. Now available in 12 loads from 224 Valkyrie to 300 Win. Magnum and 450 Bushmaster.
  • HammerDown: The line has expanded with more molecularly bonded hunting bullets that improve cycling and overall ballistic performance in lever-action rifles. It is now available in eight of the most popular lever-action cartridges.
  • Hydra-Shok Deep 380 Auto and 38 Special: Unlock the potential of smaller cartridges with loads that utilize a robust center post and compact core to consistently penetrate beyond the FBI-recommended 12-inch minimum through bare gel and heavy clothing. Hydra-Shok Deep is available in five popular cartridge options.
  • Punch 10mm Auto: This load’s jacketed hollow point produces the best expansion and penetration in the category. Punch is available in seven popular cartridge options.

Southwick’s in-depth resources illustrate shopping behaviors, such as where consumers buy, brand preferences, and amount spent. Learn more at www.southwickassociates.com.

About Federal

Federal ammunition can be found at dealers nationwide or purchased online direct from Federal. For more information on all products from Federal or to shop online, visit www.federalpremium.com.Federal Ammunition Logo

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To you ammunition hoarders (and you know who you are), please consider donating part of your stash to a youth-oriented shooting program. They need 12 and 20 ga field or target loads, in 7 1/2, 8, and 9 shot, and no more than 1 1/8 ounce. They typically shoot trap, skeet, and sporting clays. These kids need ammo if they are to learn to safely handle and shoot, and to appreciate the 2nd Amendment. We are having trouble supplying their needs. Just to put the need in perspective: we had a shoot last weekend with 50 junior high and high… Read more »

Dave in Fairfax

Buster, I’m amused (not really) that you are calling out “ammo hoarders”. Perhaps you were taught that having your chamber full was all that you needed. You might even have been taught that you should have an extra reload available. One ma’s “hoarding” is another man’s minimal supply. I was taught that you had to have 1K rounds per weapon that you weren’t planning on shooting and if you wanted to go do any shooting, you had to get more rather than impinge on that reserve. I bought ammo when it was less expensive and I could afford it. I… Read more »


Buster, I could put every shotgun round I have meeting your description in a shoebox. And I could also place every buckshot and slug round I own in another shoebox. Though I have a few shotguns, most of which I have never shot a round through, they are not my “thing.” As far as other “types” of ammo, I have “given” some of that to people who I thought deserving of my largesse.


So to be clear – you are asking for donations in the range of 100k rounds – so that you can take kids out to shoot ~300 rounds each on a single weekend. Yes I am hording. I am jealously guarding the 100-200 rounds of 12 gauge birdshot that I have. I am burning through it quite slowly, shooting less than one box (25 rounds) on the rare occasion I take a shotgun to the range. I realize that you are using “hording” to imply individuals with 100k rounds stashed – but technically hording means to hang onto, not selling,… Read more »


“Federal Recognized as Today’s Top Rifle and Handgun Ammunition Brand” and why wouldn’t the be… Vista Outdoors owns 2/3 rds of the industry, there aren’t many choices. How do you spell M-O-N-O-P-O-L-Y!
I must say the quality of the Federal products have gained in reputation in the last 60 years of my exposure to Federal products. I am afraid with such little competition the ammunition market will be at Vista’s mercy.


Not even close to being a monopoly.

Vista Outdoors ammo sales are not even close to 2/3 of the industry.


Well, Sam, I see there is someone else who remembers Federal ammo of the Sixties. As I remember their brass was soft and not really good for reloading. They realized what the American reloaders wanted and “hardened” their brass. It has been some of the best brass available for a long time now.