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FERNANDINA BEACH, FL. – -(AmmoLand.com)- Ammunition consumers indicate that demand will remain strong well into 2021. According to Southwick Associate’s ongoing shooting sports consumer market research, multiple reasons are driving the continued unparalleled demand.
In April 2021, Southwick Associates surveyed more than 1,800 ammunition consumers as part of its quarterly HunterSurvey/ShooterSurvey tracking study. In 2020, four out of five consumers encountered out-of-stock issues while trying to purchase ammunition, while three-quarters encountered out-of-stock situations so far in 2021. Of these respondents, 79% reported either fully or partially reducing their target shooting and hunting outings as a result of depleted ammunition shelves.
Going forward, ammunition demand is expected to remain high. Nearly two-thirds of ammunition consumers report their current ammunition inventory was lower than they would prefer.
When asked how much more ammunition they would like to have on hand, 43% reported “much more” while 38% reported, “a little more.” Only 17% were satisfied with the amounts they currently had on hand.
When asked why they desire more ammunition, key reasons included:
- Uncertainty about future ammunition supplies (72%). This is especially true among consumers 45+ years of age.
- Uncertainty about future restrictions on ammunition purchases (70%).
- Uncertainty about future economic conditions (54%).
- Increased shooting and hunting activity (26%). This was more common among the 25-34-year-old consumers.
“At some point, demand will certainly soften,” reports Rob Southwick, President of Southwick Associates. “However, frenzied purchasing and empty shelves often fuels further increases in demand. We do not see demand softening in the near future.”
Southwick Associates will release additional top-level insights regarding the market and consumer trends in the hunting, recreational shooting, and home/away defense markets as they become available.
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and other outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations, and non-profit organizations, to affiliated businesses and manufacturers. www.southwickassociates.com
Of course it won’t. On July 24, 2020, I ordered from Sportsman’s Guide, through an AmmoLand link, 2000 rounds of Winchester 124gr bulk ammo in cans (Item # WX2-705550). Price, at that time, was roughly 26 cents a round. Today, I have my 4th delivery delay, with a new delivery date of, ironically, July 24, 2021 – exactly one full year later. Funny thing though – I can buy the exact same Winchester 124gr 9mm rounds, in 50-round boxes, for between $1 and $1.38 a round. So, apparently, my good-faith order of 2000 rounds has yet, in a full year’s… Read more »
“Ammunition Demand Will Not Subside Soon”
Understatement of the decade.
You have enough guns…….hoard ammo. There’s gonna be a target rich environment in our future. The ammo shortage has been blamed on the new first time gun buyer. Pondering how many of them are buying 300PRC, 300/338 Norma Magnum, 300 Win Mag, 6.5PRC, 338Lapua Magnum, and all the other magnum shootem-way-out-there cartridges causing the unobtainium situation in those calibers??? Guessing not many of those first time gun buyers even know those calibers exist. So where is the ammo in those calibers????.
There does not seem to be a shortage at all. If I want to spend over $.50/a round I seem to be able to get ammo. Someday all the folks paying 3-5 times what the cost used to be will be standing on the line shooting 50-70 per round 9MM and kicking themselves because they were stupid, greedy hoarders. I reload all my ammo and can’t get primers. The manufacturers are running as fast as they can so the primers I need must be going to Ammo makers to put in their new rounds to sell at inflated prices. It… Read more »
Reloading components, especially primers are hard to find. It will take a while. This is all gummint imposed gummint cheese and will remain a threat as long as The People view their gummint as an active or tacit threat. Appointing fascists like David Chipman to ATF will cause another firestorm and then as ATF Uberfurher he will restrict key components. So we have 45 months until the money is off our backs. it goes in waves. The history of gun control and the hysteria surrounding threats to liberty are not new. Plan ahead. Reload.
Too bad they didn’t include a question regarding how high ammo had to be before folks stop buying. I know a lot of the newbies are stocking up but I believe most of us are unwilling to pay these prices so I’m of the opinion they will come down by the end of summer.
When the war starts, it’ll be Patriots vs the die-hard LEO’s .
There’s no need to hoard ammo – we should be able to continue our fight with the guns/ammo we take off the dead traitors.
How much ammo is enough? Just a little bit more!
As long as people keep ripping ammo off the shelves at current prices, the cost will remain high and the supply low. The only way ammo will go back to pre-COVID/-riot numbers is if we stop purchasing ammo long enough to let inventory build back up in the stores and purchase sparingly for a period of time: around 8-10 months. Banding together to suffer a small sacrifice *will* go a long way.
However, given the selfish nature of the average American, that’s not likely to happen.
I have essentially stopped shooting. I did fire 19 rounds through a new Glock 48. It fuctioned properly, but that is about 250 rounds less than I would normally shoot to test a gun. With 20 rounds of JHP remaining and no hope of getting more, it will have to do. We need to see improvements in the system.