Winchester Launches USA VALOR Limited-Edition Ammunition

Winchester Valor Ammo
Winchester’s new Valor line of ammunition. IMG Winchester Ammunition

U.S.A. -( Winchester celebrates its commitment to American freedom with the USA VALOR ammunition series. This limited-edition collection of military-inspired ammunition is now available in 9mm, 5.56mm, and 12-gauge buckshot.

Every purchase of Winchester USA VALOR ammunition helps support Folds of Honor, a U.S. veteran’s cause dedicated to honoring the sacrifice of America’s heroes while giving hope to the bearers of their legacy in the form of educational scholarships.

“Winchester continues to demonstrate its commitment to the U.S. military and veterans across the country with the launch of the USA VALOR limited-edition ammunition,” said Matt Campbell, vice president of sales and marketing. “As the largest small caliber ammunition enterprise in the world and provider to the U.S. military, we are proud to be aligned with Folds of Honor and its mission.”

From World War I through modern-day deployments, Winchester remains steadfast in its support of U.S. Warfighters. In addition to supplying the U.S. Warfighter with the ammunition they depend on, Winchester also generously supports military and veteran causes as a way to thank those who serve and to honor the memory of the fallen.

“We are so grateful for the patriots at Winchester and for the company’s generous support,” said Lt. Col. Dan Rooney, founder, and CEO of Folds of Honor. “Winchester recognizes and addresses the needs of the military families we serve. These students deserve our help, and we’re thankful for Winchester’s commitment.”

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About Winchester

A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work, and a deep focus on its loyal customers. Learn more about the history of Winchester by visiting or connect with us on Facebook at

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Ansel Hazen

Someone please tell Winchester we already have enough “limited edition” ammunition.

Just go online anywhere and try to buy some.


Seriously! None of the manufacturers can keep up with demand for existing ammo brands and specialty products. Why do they waste time, money, and man-hours on ridiculous fluff products and lines?


AH – ammo was fairly available at the last gun show I went to – if you had LOTS of gold or silver – most of the vendors would even take greenbacks! The manufacturers keep telling us they are cranking it out as fast as they can – so where is it? The hoarders can’t be getting all of it………………… Full disclosure – I happen to have a brick or two of Winchester .22LR wooden box limited edition I tried to sell for a certain price that was about 40% below what standard versions were going for which would still… Read more »

Green Mtn. Boy

Too bad, so sad that there’s none on the shelves yet they keep promising.


This limited-edition collection of military-inspired ammunition is now available in 9mm, 5.56mm, and 12-gauge buckshot.
I don’t want limited edition. I just want ammunition!


SAAMI needs to standardize disclosures on “ammunition packaging” – e.g., powder characteristics, bullet composition and manufacturing process, brass composition and thickness, primer design / composition, sealed / unsealed, etc. … current stats are inadequate (which is why there is an after market test of all ammunition offerings … for comparison).


So, you want to raise the price of ammunition to provide information that most are not interested in and only a few could possibly understand. LOL!

My ammunition manufacturer provides all that info. And I don’t have any problem understanding the info that he provides. But then that person is me and has been me exclusively for the last 40 years ( with a few small exceptions). Remember me writing about all the people who don’t know what they don’t know? That would be you in this case.


@RoyD, Why would the price increase ? Do you know anything about “product design”, “manufacturing”, “bill of materials”, …etc. ?

“NO, you obviously do not.”

How could an ammunition manufacturer introduce, market, “consistently” manufacture any cartridge without first knowing all the technical aspects of that product and the sourcing of its components ?

Ever hear of “product liability” ?

OH ! … You must be thinking the copywriter working for the package designer would need to take time to ask others for the technical information which already exists. Yes, that may take a few extra “person minutes”.



Looks like my last two sentences definitely applies to you.


If I buy ammunition, I test it for velocity, and may even disassemble it to identify the powder weight and physical characteristics, as well as anything else that might be of interest. Then, if I like the ammo, I buy more; otherwise it is for the target range only and I look further (when prices aren’t prohibitive — I hope that I am not only giving a historical perspective). What the ammo is and what is does is not a supreme mystery, in this way, and if I don’t identify the exact powder, its weight and performance tell a lot… Read more »